britta ohlsen

kÃ benhavn, region hovedstaden, danmark

About

I am a big believer in the power of branding. Brands have stories to tell - stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. With a strategic mindset and a holistic business sense I combine comsumer- and market data turning it into marketing campaings ensuring a stronger brand. My specialties include strategy, analyzing numbers, consumer behavior, brand building, and omni-channel marketing campaigns. I emphasize on personal and proffesional challenges, and in return contribute with dedication, drive and enthusiasm.

Country

denmark

City

copenhagen

Industry

marketing and advertising

Skill

market research, marketing communications, marketing management, marketing strategy, strategic communications, direct marketing, corporate communications, microsoft office, consumer behaviour, corporate branding, social media, marketing research, online marketing, marketing, business strategy, integrated marketing, event management, powerpoint, word, b2b, analysis, project management, management, advertising, market analysis, web content management, customer relations, consumer behavior, internal communications, insurance, customer service, excel, sales support, media relations, segmentation, advertising sales, strategy, digital marketing, brand management, customer relationship management, crm databases, lead generation, sales, project planning, team management, customer engagement

Experience

kÃ benhavn, region hovedstaden, danmark

crm and data manager - nordics

euler hermes

2019-4 - Present · 7 yrs 6 mos

campaign manager - nordics

euler hermes danmark

2016-11 - Present · 9 yrs 11 mos

* Strategy * planning and delivering CRM strategies across the company encouraging lead generation and customer retention. * Campaigns * creation of trigger based / integrated campaigns using various channels including e-mails and social media * CRM * Nordic Superuser of Salesforce, ensuring the Nordic CRM database is up to date * Marketing Automation * responsible for implementing Marketo across the Nordic countries * Analysis * tracking and measuring KPI´s, setting up dashboards for monitoring sales, conversion rates and general campaign results. * Dragons Den winner 2018 with the project * Nordic Loyalty Scheme (How to increase customer loyalty and number of referrals). * Participant in several cross-functional and cross-country projects concerning internal and external processes regarding customer experiences.

marketing manager

aveny

2014-7 - 2016-10 · 2 yrs 4 mos

* Strategy * responsible for the overall marketing strategy online and offline. Preparing and implementing marketing activities across channels. * Analysis * customer-, market- and sales analysis used to to support strategic decisions regarding product range, pricing, market opportunities and so forth. Analyzing effect of on- and offline campaigns as well as KPI tracking. * Budgeting * creating the marketing budget and measuring of ROI * Coordinator * development-, design- and coordination responsibility regarding on- and offline advertising and semiannually catalouge, as well as coordinating and planning marketing activities in stores. * Management * responsible for 1 assistent and 2 student workers.

online marketing consultant

parayno & co

2014-4 - 2015-3 · 1 yr

* Communication - Preparing content for social media platforms like Facebook, Instagram and LinkedIn * Strategy – Developing strategies for the use of social media * Analysis – SEO, Google Adwords, Google Analytics and user experience

project manager - analysis and communication

communications research centre

2011-12 - 2014-6 · 2 yrs 7 mos

* Analyses * Quantitative and qualitative market- and consumer analyses concerning brand awareness, brand evaluation, product- and strategic development, sales modelling, ad tracking, finding target groups and consumer- and market insights. * Management * Project manager on several projects for brands like Carlsberg, Rynkeby and DBU (Dansk Bold Union), Pandora and many more. responsible for interview staff (20 people). * Statistical work * Data analysis in Excel and SPSS * Communication * Preparing of reports and presentations, primarily in Excel and Power Point and presenting for several stakeholders. Drafting surveys for investigations

marketing intern

sorema

2011-2 - 2011-8 · 7 mos

* Strategy * developin the marketing strategy for entering the Danish textile market * Analysis * analyzing the sales potential of the Scandinavian market * Communication * making miscellaneous sales material, ads and sales catalogue

marketing assistant

codan forsikring

2009-8 - 2010-10 · 1 yr 3 mos

teamleader and telemarketer

codan forsikring

2007-9 - 2009-9 · 2 yrs 1 mo

Education

niels brock executive

marketing

2007-1 - 2009-1 · 2 yrs 1 mo

copenhagen business school

marketing

2011-1 - 2014-1 · 3 yrs 1 mo

Main theoretical focus: branding, communication, psychology and neuroscience Activities and Societies: Minoring in Neuroscience, Psychology and Economics