Brittany Smartt Batchelor

Kargo is the leader in mobile brand advertising. Bringing together creativity, technology & quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today—the phone. Through our high-end editorial alliance composed of world-class publisher partners, as well as our proprietary advertising automation technology and award-winning creative studio, we enable brands and agencies to reach eight out of 10 smartphone users in the US with memorable, measurable mobile ad experiences. Show less

http://www.dfwima.org

The mission of Women in Wireless is to connect, inspire, and empower female leaders in the mobile and digital space. http://www.womeninwireless.org

*Responsible for generating revenue by selling Adconion Direct’s products to advertisers and agencies and demonstrating first class client service and account management within key agencies and accounts throughout Texas in addition to surrounding states through prospecting. *Consult with clients on their marketing needs (International and Domestic) and creatively design solution packages which best position each product within the platform: Facebook, Twitter, Display, Video, Connected TV, Mobile/Tablet *Achieve monthly team revenue goals as set forth by national management. *Cultivate new and existing relationships within agencies and client direct. *Supervise proper delivery of advertising campaigns in accordance with goals and objectives of the client. *Develop new opportunities and accounts as needed. *Provide feedback to the rest of the organization on how to better satisfy client needs. *Develop junior sales talent within the organization and work well within a team oriented environment. Show less

*Responsible for targeting potential advertising and developing relationships in order to acquire new accounts in the following territories: Texas, Colorado, Oklahoma, Arkansas, Alabama, Louisiana, Mississippi *Develop new prospects and interact with existing customers to increase sales of online products through maintaining relationships and favorable contacts with current and potential advertising accounts. *Day-to-day communication providing superior client service to Adconion’s existing clientele. *Provide technical guidance on campaign specifications while coordinating all assets needed to implement campaigns. Show less

*Account Manager for multiple digital accounts including Clinique, Aveda, Aveda Digital, and Darphin. *Developed positive working relationships with media buyers, planners and decision makers at these companies. *Manage over $3 million annually in Search, Feeds, Display Network Retargeting Campaigns, Behavioral and Predictive Targeting, and Direct Site projects with major online publications. *Develop a clear strategic vision into tactical solutions and more effective, concrete results to meet client goals. *Work collaboratively with entire team to translate strategic objectives into solutions and follow-up for quantifiable results. *Coordinate with clients and vendors to develop holistic marketing plans using predictive modeling and data-driven targeting. *Create proposals, media plans, reporting, and reviews for campaign strategy to ensure success. *Monitor and evaluate project plans to update clients on status of campaigns. *Prepare strategic recommendations applicable to the client’s business model and goals. *Manage Search Strategy, Creative Copy, Bidding, Search Query Reports, Display Strategy, Creative Uploads/Changes, Campaigns Set Ups, Tagging, etc. *Analyze campaign performance statistics and adjust media solutions accordingly. *Present program recommendations to clients prior to campaigns as well as ongoing progress reports. *Deliver top quality customer satisfaction through hands-on interaction on a continual basis. Show less

*Managed and optimized touch points for all campaign initiatives including Aveda Ecomm, and 15 digital brand awareness campaigns including the digital Hispanic sector. *Lead coordinator/primary point of contact for all client and vendor communications. *Built, maintained, and enhanced client relationships through thorough research, close client contact, and attention to detail. *Worked closely with CSM to synchronize information between clients and the operations team leading to growth for both iProspect and clients' programs. *Led team through search optimization strategies along with overall campaign re-organization. *Ensured client goals and marketing objectives were achieved through innovative ideas and product offerings including paid search, feeds, and display media; produced growth of over 60% YoY. *Worked collaboratively with team to translate our strategic vision into tactical solutions and positive results. *Provided unsolicited strategic recommendations applicable to the client's business model and goals. *Developed and grew the Estee Lauder Companies’ account by more than 50% YoY. Show less

The mission of Women in Wireless is to connect, inspire, and empower female leaders in the mobile and digital space.
http://www.womeninwireless.org