Brittany Lacey

Brand Marketing Director @ Nom Nom

About

Brand Director | 15 years of experience - Insight-based and analytically-driven marketer skilled in using data to identify growth opportunities and develop marketing plans. - Proficient in crafting new product launch strategies and creating innovation pipelines to support long-term growth. - Experienced in cross-functional leadership and creating new processes to ensure on time launches within limited resources of start-up.

Country

United States

City

Tampa

Industry

Consumer Goods

Skill

Social Media, Statistics, Data Analysis, Event Planning, PowerPoint, Public Speaking, Marketing, Microsoft Office, Community Outreach, Time Management, Microsoft Excel, Research, Social Media Marketing, Event Management, Marketing Strategy, Higher Education, Microsoft Word, Account Management, Advertising, Product Development

Experience

Brand Marketing Director

Nom Nom

2024-2 - Present · 2 yrs 8 mos

Director of Brand Management

SmileDirectClub

2020-12 - 2023-12 · 3 yrs 1 mo

Nashville, Tennessee, United States

Brand-lead for SmileDirectClub oral care business, responsible for all customer touch-points from consideration to final product. Created an innovation pipeline of oral care products that scaled from initial launch, growing the oral care business to current annual sales of $40M. Lead and execute oral care marketing plans in both retail and DTC ecommerce environments.

Senior Brand Manager

SmileDirectClub

2018-7 - 2020-12 · 2 yrs 6 mos

Nashville, Tennessee

Lead new product innovation and go to market launch for SmileDirectClub's product expansion. Provide brand marketing thought leadership through understanding of target consumer and market landscape. Turn consumer insights into actionable strategy to launch disruptive products.

Brand Manager

Revlon Professional

2015-5 - 2018-7 · 3 yrs 3 mos

Jacksonville, Florida Area

Generate brand communication plan across all platforms (digital multi-media, print media, marketing/sales materials, trade shows, education, photo shoots and promotions) Coordinate and use results from consumer research to develop products that answer consumer needs Develop & execute new product launch plans and programs Analyze sales data to identify gaps and opportunities Write creative briefs and direct the work of outside marketing/PR agencies Track and adjust brand support spending to achieve budgeted levels

Brand Manager - PAAS

Signature Brands, LLC

2012-8 - 2015-5 · 2 yrs 10 mos

Ocala, FL

Manage all aspects of PAAS branding to ensure continued category ownership. Directly involved in all new product development work including: ideation, concept development, testing, sourcing, production, and shipping. Directly involved with creating and managing customer specific Easter programs from P&L planning stage through shipping. Manage digital marketing including brand website, brand Facebook, brand literature, and brand Pinterest. Compile and analyze syndicated market data.

Associate Brand Manager - Decorating

Signature Brands, LLC

2010-8 - 2012-7 · 2 yrs

Ocala, FL

Managed Betty Crocker and Cake Mate branding to best deliver returns for the company and provide a positive experience for the consumer. Managed licensing relationships to provide returns to exceed both companies expectations. Directly involved in creating customer specific programs specific to each retailer’s brand position and target consumer. Completed P&Ls to provide seasonal programs to maximize both Signature Brands’ margin and retailer sell thru. Compiled and analyzed syndicated market data