Brittany W.
Director of Merchandising, Amazon @ Perry Ellis International
About
With years of experience across Amazon, DTC, and omni-channel retail, I lead digital commerce strategies that help brands strengthen their market position, accelerate growth, and compete more effectively in online retail environments.My expertise sits at the intersection of eCommerce strategy, digital product merchandising, and best in class CX, defining how brands show up across the digital shelf and translating business priorities into scalable, high-impact execution. I specialize in building the frameworks, strategies, and cross-functional alignment needed to improve discoverability, elevate brand presence, optimize product experiences, and drive measurable commercial performance.Throughout my career, I have partnered closely with retail vendors, sales, analytics, brand marketing, and creative teams to connect strategic vision with executional excellence. I am known for bringing structure to complexity, raising the standard of how work gets done, and creating the clarity needed for teams and businesses to move forward with confidence.
United States
Miami
Apparel & Fashion
Interactive Creative Direction, Creative Direction, Category Management, Category Insights, Budget Management, Budgeting & Forecasting, A++, Adobe Photoshop, Digital channel strategy, Collection Strategy, Digital Content, Storytelling, Distributor Management, Food and Beverage Marketing, Consumer Insights, Agency Relationship Management, Website Merchandising, Art Direction, Digital Marketing & Strategy, Customer Engagement
Experience
Director of Merchandising, Amazon
Perry Ellis International
Miami, FL
Sr. DTC Merchandising Strategy Lead
Samsung Electronics America
Englewood Cliffs, NJ
Led digital merchandising strategy and launch execution for Samsung’s mobile phone business on Samsung.com, supporting the businesses highest-visibility & multi-million dollar flagship product category through PDP development, content updates, promotional activity and CEJ enhancements, designed to improve conversion and elevate the digital shopping experience.
NA Digital Commerce Marketing & Content Strategy Lead
Colgate-Palmolive
New York City Metropolitan Area
- Led North America digital commerce marketing and content strategy across Home Care and Personal Care, defining how brands showed up across the digital shelf to drive discoverability, conversion, and commercial performance - Built and scaled category-level content strategies across priority retailers, leading end-to-end development of product content, brand experiences, and digital shelf execution - Directed annual content planning across core and innovation portfolios, managing a $1.2MM budget and aligning cross-functional teams and agency partners to deliver scalable, high-impact execution - Helped scale the North America digital commerce content capability by evolving team structure, creative support models, and ways of working to meet growing business needs
Digital Commerce Marketing Manager, HPC
Colgate-Palmolive
New York City Metropolitan Area
Content Manager, Home & Personal Care
Colgate-Palmolive
New York City Metropolitan Area
Director of eCommerce & Commercial Digital
Kayco / Kedem / Manischewitz
New Jersey, United States
Driving the commercial digital strategy and DTC evolution for Kayco and Royal Wine. I specialized in building the infrastructure and practical digital applications necessary to scale sales channels in an increasingly complex retail landscape.
Director of eCommerce & Commercial Digital
Royal Wine Corp.
New Jersey, United States
Driving the commercial digital strategy and DTC evolution for Kayco and Royal Wine. I specialized in building the infrastructure and practical digital applications necessary to scale sales channels in an increasingly complex retail landscape.
Sr. Global eCommerce Production & Operations Lead
Newell Brands
Remote
Led digital commerce content production and retail-readiness execution for a $150MM eCommerce portfolio spanning 16 brands, shaping how products showed up across Amazon, Walmart, Target, and key specialty retailers. Partnered cross-functionally with brand, sales, and operations teams to strengthen digital shelf consistency, improve content quality, and support scalable execution across large SKU portfolios. Played a key role in evolving digital commerce operations by improving launch readiness, content syndication, and workflow governance, while also serving as a strategic lead across Amazon marketplace initiatives and digital shelf best practices
Manager, eCommerce Production & Ops
Newell Brands
Brooklyn, New York
Sales Analyst
Newell Brands
Hoboken, New Jersey
eCommerce AE / Amazon SVS
Procter & Gamble
New York City Metropolitan Area
x-Amazon, DBA: Quidsi Inc, a subsidiary of Amazon.
Insurance Specialist
Allstate
Jersey City, NJ
Education
New Jersey City University
Business Management, Marketing, and Finance
Seton Hall University
Italian Language and Literature
Brittany W.'s Contact Information
Phone
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