brittany cassa

Coordinated marketing efforts that supported company’s sales goals, with a focus in assisting with email marketing, printed marketing collateral, product promotions, corporate branding, customer loyalty programs and special event planning.

* Promoted, sold and marketed Premium Seating (suites, VIP seats and event space) at venues: Home Depot Center, STAPLES Center and Nokia Theatre to prospective and current clients, to attain corporate sales goal and maximize profitability. * New Sales: generated lead lists, cold calls, canvassing, provided site tours, and attended various industry related events * Client Account Management: maintained clients contracts and contact information, fielded and investigated client account issues and inquiries, developed loyal relationships with clients * Conducted meetings and presentations with prospective clients and facilitated the contract process * Negotiated terms, conditions, and pricing of Premium Licensed products through pricing strategy * Special event coordination: assisted in planning and executing special events for clients and prospects, involving menu selection, event logistics, and vendor negotiations * Collaboration on sales literature, website content and marketing strategy

Responsible for marketing and communication support involving strategizing, coordinating and executing multi-faceted marketing and sales projects on a national level for Orora North America business groups: Corru-Kraft, Landsberg, Masterbox and Manufactured Packaging Products. Focus on advancing marketing and sales strategies through multi-channel internal and external communications, creative sales marketing collateral, consistent brand positioning, product campaign launches, tradeshow and special event coordination, email and internet marketing, promotional giveaways and customer loyalty programs.

Responsible for executing overall business strategy with understanding of the division’s operations process, including design, manufacturing, product management, inventory, customer service, and logistics. Deliver profit-driven revenue model, by initiating strong business alliances, identifying growth opportunities and focusing on result-oriented product and brand management. Direct, develop and maintain complex project processes, from concept to completion.