Brittany Belezos

Promoted to Director of Partnership Marketing after nearly five years of driving consistent growth and leading high-performing partnership teams. Lead partnership strategy and execution across social and strategic channels, with an expanded focus on scaling third-party email and new revenue initiatives. Responsible for team leadership, performance management, and building scalable systems that drive profitable, repeatable growth.

• Supervision, coaching and mentoring of 5 direct reports. • Manage multi-million revenue generating insurance lead gen business. • Maintaining publisher relationships while analyzing data to uphold highest quality and delivering performance KPIs.

I managed a multi-million dollar portfolio of affiliate partnerships that generate high quality lead traffic to Smart Financial's Auto, Home, Life, Commercial and U65 Health insurance offers. • Supervision, coaching and mentoring of 2 direct reports. • Maintain publisher relationships while analyzing data based on quality and performance KPIs. • Work cross-functionally with BI team to improve reporting.

LinkUnite is a movement aimed at uniting communities and the greatest minds in marketing and wider industries. Poised to break barriers and elevate the soul, LinkUnite is where egos are left at the door and members are encouraged to connect. Create and discover the next level of your career and cultivate a new extended family. Connect, Create, Unite. LinkUnite.

I managed all traffic affiliate partnerships who drive high quality Auto, Health, Medicare, Home, Business and Life insurance lead traffic to AWL's owned & operated forms. I onboard new partners, setup and QA pixels as well as analyze performance data on an intraday basis to drive profit for the company. I also source and manage the inbound call product to drive calls to our agency for Auto, Health and Medicare insurance. I'm held to quarterly and daily lead and call volume, CPL, margin and profit targets for each insurance vertical. I consistently interact with sales, technology and business intelligence teams to increase marketing synergies. In total, my portfolio is comprised of over 100+ affiliates that drove $33MM in annual revenue.

* I was responsible for media buying on GDN and Facebook for auto, health, home, business and life insurance verticals. This included management of tracking, creatives, executing campaigns, testing, bidding strategies and targeting options. I was also managing the PPC program for both Business and Home portfolios. I set up tracking, created ad copy and executed campaigns within Google and Bing. I managed volume and revenue intraday and made strategic bid adjustments and optimizations based on performance.

US Consumer & Small Business Dell Team * Managed MPP & Outlet paid search budgets. Executed spend efficiently each quarter to maximize ROI and branding. * Managed remarketing, RLSA tactics as well as traditional search. * Oversaw and trained 2 account specialists to develop keyword lists, ad copy creation, campaign execution, budget tracking, trouble shooting, etc. * Created synergies between Dell Consumer and Small Business to execute best practices & strategies across both BUs. * Actively partook in Planning and Quarterly Business Review sessions. * Managed all billing questions, reconciling and approvals for Dell Consumer and Small Business clients and MediaCom's finance team.

US Consumer Dell Team * Built keyword and creatives for new Dell consumer products. QA'd and scheduled launches via bid management platform, Marin. These products, such as XPS, Inspiron laptops, and Alienware Gaming, would be listed on Google, Bing and Yahoo's SERP. * I was responsible for EOLing Dell products that were discontinued. I would create and execute new ad copy and landing pages to re-direct the consumer to a similar product. * Audited Dell Intel Compliance 4x a quarter. I would work with Wunderman to review all consumer paid search ad copy to ensure they were compliant. * Ran bi-weekly SQRs for all US Dell consumer brands (HSB, DHSystems, MPP, Outlet and E&A) to expand targeted keyword lists and add additional negative keywords when applicable. * Updated product reviews on both Google and Bing that were communicated by the client. Reviews came from reputable sites such as cnet.com and pcmag.com.