Bristi Panja

● Spearheaded the 0-to-1 product development of a Trade Review Platform for B2B solutions, leading to a pilot launch with Enterprise client that managed over $144B in assets. ● Developed a Trade Recommendation System in collaboration with the Quant R&D team, achieving a 78% reduction in trade review time within 6 months, enhancing overall operational efficiency. ● Directed a cross-functional Agile team of 15, improving productivity by 50% through feature prioritization and ensuring on-time delivery by collaborating with Engineering, UX and UI teams. ● Led cross-functional collaboration among Compliance, Legal, and Customer Success teams to execute roadmap initiatives, enhancing customer alignment and reducing trading errors by implementing strategic risk mitigation measures. ● Defined and implemented a customer feedback loop using surveys and interviews, which prioritized user stories and streamlined onboarding, reducing trade review time from 4.5 minutes to 1 minute within the first year. ● Launched the scalable API development for an enterprise SaaS product, enabling the processing of 15,000 accounts in just 15 minutes, enhancing client satisfaction. ● Executed a strategic migration of 40K+ accounts to a new optimization platform, improving client satisfaction by identifying and addressing cash management issues through cross-functional collaboration within 4 months. ● Created detailed onboarding materials and coordinated UAT, which streamlined the adoption process and improved user adoption rates by 80% within 6 months. ● Led the launch of two new products, JP Morgan Large Cap Growth and US V alue SMA Strategies, expanding financial options for customers and increasing client onboarding opportunities for Tax-Smart strategies in JPMorgan.

● Proposed an A/B test to validate integration of “Invite” and “Share” features will increase new user acquisition by 17% based on the product life-cycle data and 8 qualitative research studies ● Aligned Engineering and Design stakeholders and led the development efforts of “Invite & Share” feature in collaboration with 5 engineers and 2 designers in an Agile environment ● Analysed the end-to-end user journey map of the “Teams” product and identified two areas of major drop off: -Liveboard feature: Developed a Pendo user guide for onboarding users on “Liveboard” feature alongside Marketing team that increased engagement by 34% as measure by Mixpanel - Email Verification step: Aligned major stakeholders from Security and Legal teams and led the product development efforts of “Delayed Email Verification” which increased sign-up conversion by 30%

● Conducted 30 usability tests and analysed qualitative user research of Concept Testing solution into actionable Jira tickets ● Drove 20% increase in Concept Testing’s product revenue by collaborating with engineers to improve the user experience of product based on qualitative studies and confirmed the build meets user specification ● Developed go-to-market strategy in collaboration with Product Marketing for relaunch of the Concept Testing solution

- Responsible for identifying significant impacting events, trends and creating social media posts on them - Creating content for TUSM's website on WordPress - Supporting various Marketing and Communications activities

● Created a pricing catalog which helped identify low-cost suppliers, resulting in a 28% profit margin increase ● Generated $40,000 in sales department revenue with cold calls from over 5,000 leads using data analysis

Consulted three tech startups with their brand positioning, pricing strategies, and customer journey mapping ● Enhanced organization’s social media presence and grew followers to over 12,500 on Facebook and LinkedIn ● Supervised a team of 10 to deliver marketing campaigns and events which reached over 8,000 students

Worked on the Activated Charcoal from peanut shells production under Dr.Papu Biswas, Department of Chemistry.

● Drove marketing campaign to reach a presence of 135K and obtained sponsorship from UNITAR ● Awarded by UNITAR (United Nations Institute for Training and Research, division of the United Nations)

Focus Courses- Product Management, Agile Methodologies, Leading with customer empathy, Data Science, Finance Capstone Project- Sprint based collaborative project, You 2.0