Brigitte Paulick

As CEO of Friedrich’s Optik Inc., one of the world’s oldest eyewear houses still crafting frames entirely by hand, I’ve spent over 30 years working with the world’s top 1% and Forbes 500 clientele—individuals who expect not only excellence, but absolute discretion and individuality. Our family company was founded in 1816 in Hamburg, Germany, and I opened our Park Avenue flagship in 1995, expanding to six international locations. Our Palm Beach boutique on Worth Avenue is among the oldest stores on the Avenue, proudly operating from the same location for over 45 years. During COVID, I preserved our legacy through personalized concierge service and by opening our Connecticut store for clients preferring privacy and comfort closer to home. Today, I oversee all U.S. operations, continuing our tradition of bespoke eyewear—each pair meticulously hand-crafted through a 21-step process from fine materials such as buffalo horn, silk, wood, or solid 18-karat gold. No two frames are ever alike. It’s that commitment to craft, exclusivity, and service that keeps our distinguished clients returning year after year—because true luxury is never mass-produced.