BYUNGSU CHA

01ㅣ Overall Management of New Robot Business Strategy and ExecutionㆍEstablished commercialization strategies and led market expansion for AMR targeting logistics and manufacturing industries. ㆍRestructured the organizational setup of Sales Team 1, Sales Team 2, and Business Planning Team, and set annual KPIs for each team. ㆍDeveloped GTM (Go-to-Market) strategies for each product and established a cross-functional collaboration system. ㆍFormulated company-wide business execution plans and operated a goal management system.02 | Design of New Markets and Business Models ㆍDeveloped market targeting strategies through analysis of new industries (e.g., pharmaceutical, food, retail) and customer segments. ㆍPlanned diversification strategies for revenue structures, including rental-based models, on-demand billing, and performance-based models. 03 | Proposals and Sales to Customers and Partners ㆍDeveloped proposals, ROI analysis materials, and simulation reports for key clients and logistics SI companies. ㆍCreated technical sales materials for B2B contract acquisition and conducted proposal sales. ㆍManaged end-to-end customer responses, from initial concept proposals in the early stages of the business to demonstrations, delivery, and post-delivery operational performance reporting. 04 | Advancement of Business Operation Systems ㆍStandardized and internalized business processes, including product pricing policies, delivery procedures, and contract structures. ㆍDesigned pricing policies and billing systems for the introduction of combined on-demand/rental models. ㆍPrepared IR materials for investors, organized data-driven business performance reports, and managed communications.

01 | Brand Strategy & Market Repositioning ㆍ Developed brand redesign and rebranding strategies for traditional distilled liquor (Hansan Sogokju), adapting it for contemporary sensibilities to rescue it from the brink of disappearance. ㆍ Redefined MZ generation as the primary target audience based on product/market trend research and planned the brand's tone & manner. ㆍ Established brand identity and positioning framework (reflecting BI, messaging, and emotional elements). 02 | Leading the Entire Process of Product Planning & Commercialization ㆍ Planned storytelling concepts, product names, designs, and pricing strategies based on the characteristics of aged distilled liquor. ㆍ Directly performed PM duties from pilot product production to commercialization through manufacturing collaboration with local breweries. ㆍ Iteratively improved and finally launched products based on quality tests and consumer feedback. 03 | E-commerce Channel Establishment & Initial Revenue Generation ㆍ Established own online store and formulated sales strategies for entry into major e-commerce platforms (e.g., Coupang, Naver Smartstore). ㆍ Secured initial sales and positive customer response upon launch without relying on entry negotiations, detailed page planning, or advertising. ㆍ Focused on viral brand promotion and secured organic inbound traffic. April 2021: First Wadiz Crowdfunding Campaign Sales:Achieved KRW 17,399,990 in revenue. June 2021: Second Wadiz Encore Campaign Sales:Achieved KRW 12,983,600 in revenue. August 2021: Third Wadiz Encore Campaign Sales:Achieved KRW 21,420,900 in revenue. From November 2021: Entered Naver Store and Kakao Gift:Achieved over KRW 10 million in monthly average revenue. 2022: Converted to Slowcar Corporation and Secured Investments:Completed KRW 100 million in initial investment from VC, followed by KRW 1 billion in subsequent TIPS investment.

01ㅣ 전략기획 ㆍ중장기 경영전략 수립 및 기간별 액션 플랜 도출 ㆍ사업 이슈 분석 및 사업 별 핵심목표 및 전략 도출 ㆍ사업예산 확보 전략 수립 및 투자 제안/정부 입찰 참여 관리 02 ㅣ 사업기획 ㆍ시장 분석, 사업 아이템 발굴, 신사업 현실화 및 사업 계획서/ 투자 제안서 작성 ㆍ비즈니스 모델 기획 개발 및 지속 관리 ㆍ사업 TF 구성 및 파트너십 관계 관리 03 ㅣ 서비스 기획 ㆍ플랫폼 기획 및 프로젝트 일정 /비용 관리, PM 업무 수행 ㆍ반응형 웹 페이지 기획 및 고객 요구 분석

01 ㅣ B2B 영업 기획/관리 ㆍ영업기획/관리 전략수립 및 전략적 사고 프로세스 개선 ㆍWIRE ROPE 사양검토, 견적, 수주/ 해외 거래선 영업 ㆍ공장생산일정, 해외배송일정 계획 수립 및 배송 프로세스 관리 ㆍ월/분기별 목표 수립 및 점검 등 성과 관리