Bright MING

Brand and Business development manager @ Nestlé Waters & Premium Beverages

About

Full experienced in marketing, integrated communication, branding and PR. Having the automobile, internet, FMCG industries insights and working experience.

Country

City

France

Industry

Food & Beverages

Skill

Digital Strategy, Brand Strategy, Communication, 公共关系, 营销传播, 社交网路营销, 数字化营销, 媒体关系, 社交媒体

Experience

Brand and Business development manager

Nestlé Waters & Premium Beverages

2026-3 - Present · 7 mos

Shanghai

Global Brand Manager

Nestlé Waters & Premium Beverages

2023-1 - 2026-2 · 3 yrs 2 mos

Paris, Île-de-France, France

In charge of the global brand marketing for Perrier and Maison Perrier, focus on innovation integrated communication campaign and digital social creative strategy.

Marketing Manager PERRIER

Nestlé

2022-4 - 2022-12 · 9 mos

中国上海市

Senior Brand Manager PERRIER

Nestlé

2021-6 - 2022-3 · 10 mos

中国上海市

Brand Manager PERRIER

Nestlé

2018-10 - 2021-5 · 2 yrs 8 mos

上海

In charge of PERRIER brand communication in China, including local brand strategy, integrateg marketing, EC marketing, social media management, offline events, celebrity and top media cooperation.

Brand Manager of Dianping

Meituan

2016-8 - 2018-10 · 2 yrs 3 mos

上海

In charge of the brand strategy and key marketing campaigns execution of DIANPING Plan and operate the online communication, and promote the awareness and likeability for the consumers

Senior Public Relations Executive of Dianping

Meituan

2016-4 - 2016-8 · 5 mos

上海

Senior Account Executive

BlueFocus

2014-2 - 2016-4 · 2 yrs 3 mos

中国北京市区

- Client: Volvo-the Swedish premium car brand - In charge of the online comm., official Weibo operation, social event marketing, CN/EN proposal writing and crisis comm. etc. Be responsible for and deeply involved in 15 projects and events in total.