Bridgette McShea

Managed direct sales relationships and oversaw Customer Service team Created and delivered consumer promotions and seasonal specials for short term, high impact sales promotions Developed and optimized Paid Search Campaigns with Google Ads Wrote content for marketing emails and the Scarpa.com blog Advertised, sold, and used all Scarpa products, programs and equipment Actively participated in sales meetings and trade shows

Promoted the Ikon Pass and its unique destinations Coordinated and executed community events and trade shows Maintained expert level product knowledge and delivered high level customer satisfaction Fulfilled objectives, strategies and sales tactics, to ensure target achievements Assisted with administrative duties

Supported the process of developing pitches, proposals, and RFP responses Handled pre-event logistics, provided on-site event staffing, and aided with post-event follow-up and tracked lead generation and ROI received Created monthly emails highlighting the Life Sciences Business Unit’s business development activity & media coverage Helped maintain marketing collateral material, web page and attorney bio updates

Created content for the Church Street Marketplace blog, social media, and promotional materials Assisted in the planning and execution of marketing campaigns and events Drafted sections of the State of the Downtown Report for the city of Burlington

Wrote press releases Drafted, tweets, memos, and weekly news roundups Compiled and prepared press briefs and media coverage reports for clients Assisted client managers with PR events

Drafted press releases for news related to client milestones and events Managed contact data bases for new business pursuits Coordinated public outreach and marketing events

Drafted the winning response to a public RFP for the development of a mixed-use transit oriented development in Beverly, MA Wrote content and created electronic media, including a website for the newly formed Barnat Development Company Attended technical team meetings with architects and engineers; kept meeting notes and action items