Bridget Ann Hogan

Lead 20+ member product development and marketing team for all North American retail focused on leveraging a consumer-led, data-driven approach to create and execute a seasonal and everyday product portfolio across impulse, toys, kid’s crafts, and seasonal TAP & décor, driving innovation and customer-focused programs with 15K+ skus worth ~$450M, annually. Key accomplishments include: · Developed and executed multi-tiered product strategies, integrating core line extensions, licensed partnerships, and private label exclusives, driving increased shelf penetration and retailer collaboration. · Led premium brand initiatives for Tap & Decor division with My Texas House and Hillfolk. · Managed seasonal Kids' Brand initiatives for Paper Magic Group (Valentine Exchange Cards) and Dudley’s Easter Egg Dye. · Spearheaded the expansion of the Anker Play kids’ product line, capitalizing on white-space opportunities and driving innovation. This resulted in seasonal placements at mass retailers and the creation of a $10M annual portfolio for an emerging value chain retailer. · Developed white-label products across craft, novelty, games, and tween décor categories. · Collaborated cross-functionally with merchandising, sourcing, and supply chain teams to expand global manufacturing footprint, diversifying operations to meet customer demands and enhance development timelines for flawless execution. · Played a key role in the company’s new roles and responsibilities roll-out, facilitating collaboration across multiple divisions to streamline processes and improve efficiency.

Led a 15-member team responsible for designing, developing, and bringing to market new party-related items based on trend and consumer research with an emphasis on bringing joy to the customer. Key accomplishments include: · Managed a portfolio of seven high-revenue everyday businesses, including Juvenile Birthday and Favors, the company’s top two categories, valued at over $300MM with a diverse product range spanning thousands of SKUs. · Leveraged years of industry experience to elevate product assortments, achieving unparalleled quality and value across multiple categories. · Collaborated closely with Merchant teams to develop strategic line plans, optimize merchandising strategies, review product quality, and continuously enhance the overall product offering. · Revitalized the Juvenile Birthday category by moving beyond traditional templates, sourcing distinctive products tailored to each license and theme for a more specialized offering. · Strengthened collaboration with the Licensing Team, ensuring timely program delivery while maintaining the integrity of licensed brands. · Owned and managed the company’s product development milestone calendar, balancing cross-functional requirements for product development, sourcing, design, art production, safety, and operations to ensure on-time program delivery.

Led a 3-member team responsible for seasonal categories such as Graduation, New Years, and Summer with a focus on white space opportunities and elevation of repeat items. Key accomplishments include: · Led the end-to-end development of new SKUs for seasonal lines, including line planning, vendor sourcing, margin analysis, safety compliance, and wholesale pricing/catalog updates. · Collaborated with design teams to deliver trend and competitive analysis presentations tailored to seasonal strategies and target customer profiles. · Drove cross-functional alignment across tight development timelines, balancing milestone tracking with evolving merchant priorities and customer needs. · Executed cost engineering and strategic sourcing to meet wholesale and retail margin goals for all new product launches.

Led product strategy, design, development, and client communications single-handedly, wearing multiple hats across the product lifecycle. Key accomplishments include: · Served as Primary Client Manager for SUBWAY® Restaurants’ kids’ premiums program, overseeing development and distribution of ~20 million promotional items annually. · Built strategic partnerships with top licensors, including The Smithsonian Institution, National Geographic Kids, Mattel, Disney, Sports Illustrated, and Nickelodeon, to enhance promotional appeal and brand alignment. · Directed creative agencies across all design elements—sculpting, packaging, POP, and digital—consistently delivering below-budget results. · Developed and analyzed P&L scenarios for each promotion to ensure alignment with overall budgetary goals and business objectives. · Managed end-to-end design of promotional premiums, guiding concept development through production with a focus on material selection, aesthetics, cost-efficiency, safety, and compliance testing. · Led cost, specification, and logistics negotiations with vendors across U.S. and China, optimizing sourcing strategies and production timelines. · Spearheaded the launch of Edible Arrangements’ first-ever kids’ product line, featuring licensed characters such as Mickey Mouse, SpongeBob, Thomas the Tank Engine, Hello Kitty, and Teenage Mutant Ninja Turtles.

Key liaison between the design, planning, and field execution teams, ensuring that projects are delivered on time, on budget, and on specification. Key accomplishments include: · Oversaw end-to-end project workflows across industries including chemical, pharmaceutical, biotech, and education, from group planning through implementation. · Successfully led multi-disciplinary teams on multiple fast-track projects by prioritizing workloads, managing timelines, and maintaining clear communication across stakeholders. · Proactively identified engineering challenges, defined project objectives, and supervised design teams to ensure alignment with company standards and client expectations. · Revitalized the Quality Assurance program at Lockwood Greene; as appointed Quality Manager, led the Somerset Office to its highest compliance rating in company history.