Brian Yeung

• Fostered impactful partnerships with national brands, executing seamless digital marketing campaigns, and orchestrating engaging in-venue activations across all Canlan Locations. • Developed and implemented sponsorship initiatives across portfolio of sport complexes, both digital and in-arena assets • Reached over 280,000 users through digital email campaigns in 2023 with industry leading open rates and click through rates of 39% and 2%. • Support financial management of sponsorship and events portfolio including opening and tracking jobs, completing estimates, and coordinating client approvals. • Brought in over 600k of new revenue in 2023, engaging with multiple markets such as sport, automotive, food & beverage partners to provide the best value for our partners. • Managed an average national account size of ~CAD 150,000 to execute national venue and digital sponsorship objectives. Book of Business includes ~30 accounts with major and minor accounts such as (Bet99, Sherwood, theScore Bet, Hockey Hall of Fame, Celebrity Cruises, Electrolit, Gatorade) • Engaged and managed summer activation teams for the largest junior hockey tournaments in Toronto. • Apply strategic consulting with sponsorship partners to ensure effective and timely direct-to-consumer execution of sponsorship strategy. • Participated in partner events and engaged in in-person meetings to cultivate long lasting working relationships.

• Applied strategic consulting with sponsorship partners to ensure effective and timely direct-to-customer execution of sponsorship strategy • Supported financial management of sponsorship and events portfolio including opening and tracking jobs, completing estimates and coordinating client approvals • Supported backend project management using Wrike to achieve efficient execution of sponsorship and marketing projects. • Developed and implemented sponsorship initiatives across portfolio of sport complexes, both digital and in-arena assets • Manage scheduling and coordinate execution for Expedia Cruises' Activation Teams in all Canada Locations

• Led Canlan Sponsorship Activations, partnering with Sherwood / Canadian Tire to reach over 20,000 players in a 4-month span. • Achieved a 67% increase in brand consideration and valuable insights into Sherwood’s market share within our high-level youth hockey segment. • Increased Sherwood’s market share by 20% in the Triple-A, Double-A and Single-A Youth hockey segment through digital surveying and onsite demos. • Created and presented bi-weekly performance reports to provide key insights towards brand equity and impact

• Planned ideation process of a future plan framework to secure HKD1,000,000+ funding from private sponsors • Managed team of 4 interns towards completion of proposals and deliverables for supervisors • Conducted site visits for existing sport development programs and developed an action plan to increase student engagement, improving consumer relationships by 20%

• Created daily call reports on Salesforce for sales team and organized quotations and CRM leading to a 17% increase in closed deals • Collaborated with marketing team towards CSR promotions and IPO announcements. Increased CSR promotion by 30%

• Shadowed a physiotherapist and performed electrophysical therapy for patients • Assisted in 2-3 patient consultations per day to diagnose root causes of injury and prevent recurring incidents • Developed exercise therapy plans based off senior physiotherapist guidance

• Lead the organization of product placement and organization • Allocated resources for efficient documentation of product deliveries and placement • Trained new warehouse workers on workplace safety and procedures

• Shadowed an orthopaedic surgeon as part of a Queen Mary internship • Accompanied supervisor through patient consultations • Helped research assistants collect clinical data, manage files (i.e X-rays, MRI scans, Pre-Surgery – Post surgery) • Participated in an HKU knee and hip replacement surgery workshop • Able to learn and observe techniques needed to succeed in specific surgeries when performing on cadavers