Brian Wiborg

Led the vision, strategic planning, and leadership of the following Marketing & Advertising channels and functions: Brand Management, Creative, Media Planning & Buying, Public Relations, Multicultural Marketing, Field Execution, Local Marketing, eCommerce, Online Marketing, Social/Digital Media, Customer Relationship Management/Loyalty, New Movers, Gift Card, Co-branded Credit Card, Market Research & Analytics, and Customer Care. Provided direction and development for a team of 47 professionals and five agency partners. Held P&L accountability for an annual budget in excess of $140 million.

Led the vision, strategic planning and management of the following Marketing channels and functions: eCommerce, Online Marketing, Customer Relationship Management/Loyalty, New Movers, Gift Card, Private Label Credit Card, Insights and Analytics, and Customer Care Center. Provided direction and development for a team of 30 professionals. Held P&L accountability for an annual budget in excess of $25 million.

Responsible for the leadership, development and execution of the Customer Relationship Management/Loyalty, Gift Card and Private Label Credit Card Departments. Directed the customer segmentation, campaign generation, collateral development, funding negotiation, creative direction, printing/mailing, and analysis of 50 annual direct mail campaigns. Provided direction and development for a team of 10 professionals. Held P&L accountability for an annual budget in excess of $15 million.

Responsible for the leadership, development and execution of the Category Management Department focusing on product selection, product placement, retail pricing, and promotional effectiveness for 65,000 SKUs, representing $3 billion in wholesale sales. Provided direction and development for a team of 10 professionals.