Brianna Reina Showell

As VP of Marketing for Prana, I lead the Creative & Marketing team responsible for Seasonal Brand Direction, Creative Content for brand & commercial channels, GTM plans, Influencer/Athlete Partnerships, Social Media, Wholesale Marketing & PR. -Guiding brand strategy & activating go-to-market plans working with cross functional DTC & Wholesale partners -Conduct Consumer research to define & establish target consumer for Product Creation & Marketing -Hired & Developed Marketing & Creative team (11 new hires in 18 months)

Head of Marketing for Nike Swim, managing the Global Nike Swim license for Perry Ellis International. Responsible brand & creative strategy for all outbound communications for Nike DTC & Wholesale Marketing. -Leveraged Nike-specific consumer data & insights to grow the Nike Swim business across Nike owned & wholesale partners (2x revenue between 2020-2022) -Stood up DTC channel for Nike Swim, introducing email, site & media to channel strategy -Developed Consumer & Product Construct to fully align Nike Swim with Nike priorities & Consumer sets -Reset Creative Strategy & Content Creation to align with Nike Consumer & Visual Direction

As Brand Marketing Director for the Global Kids Category, I led the cross functional team from strategy development & creative briefing through to seasonal executions (Design, Retail, Digital, Social, Media, PR and Sports & Entertainment Marketing). -Global Brand Strategy, translated into Geo & City Executions -YouTube Strategy Development (created Nike's first YouTube Channel for Kids - Nike Playlist). -Launched Nike's first TikTok Channel (Nike Playlist) 1.9M subscribers, 11 seasons strong -Established Nike's First Air Max Day featuring Kid-fluencers as Air Max creators

As Global Brand Director in Nike Brand Innovation, my focus was on Consumer Insights, Strategy & Positioning for future Footwear & Apparel Innovation. Working in tandem with the Consumer Insights COE, we developed consumer informed, benefit driven positioning for innovations coming out of Nike's Innovation Kitchen before landing in Sport Categories. Branding, Innovation & Product naming and consumer insights were the key job responsibilities. -Nike Flyknit Consumer Global Consumer Insights & "Impossibly Light, Incredibly Strong" launch -Nike Apparel Re-Brand (Dri-fit Consolidation, Innovation naming, Hangtag & Interior Branding redesign"

The Marketing Development Program (MDP) brings high potential Marketing individuals (post MBA) to work across 6 month 'rotations' in the various functions of the Nike Brand. This role was a perfect transition & concentrated education in my transition from Product Line Management (Product Creation) into Brand Marketing. Rotations included: -Digital Marketing, Global Running -Retail Brand Presentation & Geography/Activation, Emerging Markets -Category Brand Management, Global Football -Marketing and Strategic Planning, Brand Innovation

As Product Line Manager for North America Sporting Goods accounts, I briefed in footwear specific to retailers' needs. Understanding both consumer and marketplace needs, we created Special Make-Up (SMU) footwear that could drive incremental revenue for Nike Sporting Goods Accounts. While in this role, I acted as the lead Footwear PLM for the Livestrong Collection. Key Accounts: Dicks's Sporting Goods, The Sports Authority

From concept to consumer, as Footwear PLM for Sports Inspired I was able to truly learn the product creation process. Obsessing the consumer and understanding the marketplace were keys to driving a large volume business within the Active Category. During this time, I cemented my obsession for products and developed a true appreciation and understanding of the way they are designed, commercialized and brought to market. Key Projects: -Nike Benassi Slide, Winter-Hi Boot, Pazuru Sandal, Tennis Classic

The best job in the biz, hands down. 'EKIN' is Nike spelled backwards--because you need to know the product (and consumers) front and back. As an EKIN, you tell stories and act as an advocate for the brand. The stories teach retail associates all about Nike products, giving them language to use with consumers around features & benefits. Cutting my teeth at retail and understanding how consumers behave in the marketplace set me up for a long career in product/retail.

Teaching people to learn to express themselves confidently through how they dress brings me true joy! I help clients build a wardrobe that fits their lifestyle and goals and give them the tools they need to dress in a way that brings out their inner confidence.