Brianna Campos

-Managed and executed multiple impactful social media photoshoots, orchestrating shot list creation, personal styling, and behind-the scenes content capture for subsequent video production. Coordinated content calendars and delivered high-quality content through proficient content creation, photo editing, and video production, enhancing brand engagement and identity. -Proficiently orchestrated strategic influencer outreach and targeted media list creation involving diverse influencers and celebrities. Demonstrated success in amplifying brand presence through expansive affiliate programs and impactful partnerships, utilizing initiatives like giveaways, targeted mailers, and capsule collections.

As Involvement Chair of the Delta Zeta Sorority at Loyola Marymount, planned monthly events, workshops, and socials for up to ~50 members to foster community building and help members develop new personal and professional skills

Boosted consumer engagement and brand awareness for ~20 clients of a globally recognized, award-winning PR, marketing, and digital media firm. Managed social presence and developed high-impact content calendars, hashtags, captions, press releases, and media alerts to elevate brands across Instagram, Facebook, and Twitter -Facilitated cultivation of high-profile media partnerships (e.g., Oprah Magazine, VICE, Medium, FoxLA) and supported influencer outreach by translating research into carefully targeted media lists -Served high-profile brands across diverse industries, including fitness, health, hospitality, entertainment, and non-profit

Increased sales and elevated brand recognition for a national leader in on-the-go nutrition via influencer outreach, social media content creation and engagement, and affiliate program management. Helped secure mentions from high-profile influencers in health, sports, and lifestyle (e.g., Patriot linebacker Ja’Whaun Bentley, soccer player Sarah Gorden, and lifestyle bloggers Lauren Messiah and Amanda Rocchio). Worked with a graphic designer to tailor visual branding for social media. -Improved engagement by collaboratively developing and executing a strategy to target and partner with 50 key health, wellness, and nutrition influencers; independently tracked influencer posting frequency and performance, ran engagement groups in partnership with influencers, and formed an influence GroupMe to facilitate PR event planning -Maintained customer engagement across all social media pages by commenting/liking tagged posts, responding to comments, answering direct messages, networking with new users, and sending PR packages and product updates

–Grew media presence 400% across Facebook and Instagram for a rapidly growing start-up fitness company by shaping the company’s brand image and display content, with a focus on channeling the founder’s voice and composing creative, engaging, and inspiring captions and hashtags to capture new followers. Transformed a forgettable, inconsistent digital brand presence into a cohesive, eye-catching theme by re-vamping visual layouts, editing pictures, creating a color scheme, developing sharable content, and filtering all incoming posts.

Magna Cum Laude