Brianna Ash

Blazin with Bri began as a passion project and quickly grew into a recognized digital platform and safe space for mothers who consume cannabis. Through this brand, I’ve built a supportive community focused on breaking the stigma around cannabis use and motherhood while highlighting education, advocacy, and authenticity. Key Highlights: Established and scaled a personal brand that fostered partnerships with leading cannabis companies including Curaleaf, The Flower Shop, Sunday Goods, Sol Flower, and Stiiizy. Created content that resonated with thousands of mothers, offering a judgment-free community where wellness and cannabis could be discussed openly. Expanded reach and engagement through storytelling, influencer collaborations, and brand partnerships that brought value to both my audience and the companies I worked with. Transformed “Blazin with Bri” into a platform that not only connected consumers and brands, but also opened doors to a professional career in the cannabis industry.

Managed 10+ Accounts (dispensaries) across the nation. Collaborate closely with the Campaign Team to ensure all project milestones and internal deadlines are successfully met. Define and communicate the campaign scope and key objectives to align team efforts and client expectations. Execute campaign initiatives by adhering to our established strategy frameworks and best practices. Contribute to the development of creative messaging approaches by brainstorming and testing new ideas with the team. Foster and maintain strong client relationships through regular check-ins and proactive communication. Recognize emerging client challenges and help implement strategic solutions to address their needs. Cultivate client confidence in our expertise by consistently delivering high-quality service and demonstrating thought leadership. Serve as the primary liaison between clients and internal teams, ensuring seamless communication and support. Present detailed performance reports and actionable insights to clients, helping guide campaign direction and success.

Developed and executed a consistent digital branding strategy aligned with the practice’s values and patient care approach Designed and produced all digital assets, including educational Reels, still social media posts, and promotional graphics Created and maintained a comprehensive brand book, outlining the brand's visual identity, color palette, typography, and tone Designed a moodboard to visually capture and communicate the emotional essence and atmosphere of the practice Ensured all content reflected the caring, holistic, and personalized nature of the business Strategized and implemented content calendars to boost online engagement and patient awareness Maintained consistent branding across Instagram, Facebook, website, and any printed materials Collaborated with the provider to develop content that educated, informed, and empowered patients Upheld HIPAA-compliant practices in all patient-related content and digital messaging

As the Marketing Coordinator for The Good Dispensary, I've played a dynamic role in driving brand awareness, increasing foot traffic, and boosting overall sales. I manage and grow the brand's social media presence, including Instagram, where I’ve increased our following by 26% in just five months. I also helped recover the account after it was suspended, ensuring consistent brand communication. My work is focused on content creation, including eye-catching visuals and engaging captions that resonate with our audience. I’ve successfully run campaigns like our influencer push for the launch of our in house brand, Toasted’s XXXL 2-gram disposable vapes, which contributed to 45% of our sales during the product's launch weekend. Partnering with influencers has been a key part of my strategy to drive product awareness and engagement. On top of social media management, I’m involved in email marketing campaigns, like our collaboration with Leafly to promote in-store deals. I’ve designed and executed promotions that draw customers in, such as our Buy One Get One Free offers on full-priced items and new patient deals. My efforts include designing A-frame signage to direct foot traffic during key events, like Vendor Villages with food trucks, which give the dispensary an approachable community feel. I also collaborate with the sales team to create marketing decks and sales materials for product launches. I ensure all campaigns align with our brand voice and marketing goals, driving strong ROI for each initiative. My market research efforts help identify target audiences and shape strategies to reach them effectively, whether through social media, email, or in-store promotions. In addition to online efforts, I lead our in-person activations and field marketing events. These events allow me to interact with customers & consumers directly, strengthening brand loyalty while generating real-time feedback that informs future campaigns.

As the Marketing Coordinator for Toasted, I’ve helped drive brand growth, expand visibility, and strengthen customer engagement. Over the past several months, I’ve grown our Instagram following by 33%, creating engaging content that reflects our laid-back, approachable brand voice. From designing visuals to crafting strategic captions, I’ve ensured our audience stays connected with the brand. A key highlight of my role has been the launch of our XXXL 2-gram disposable vapes. I coordinated an influencer campaign that boosted product awareness and drove 45% of sales during launch weekend. I managed every aspect, from selecting influencers to organizing product pickups and ensuring quality content that resonated with our audience. This campaign, along with others, helped generate significant ROI and built excitement around our new products. Beyond social media, I collaborate with the sales team to develop marketing decks and sales materials used to pitch our products to dispensaries. I also manage product pricing lists, including for SKUs like XXXL 2g disposables, 5g flower jars, concentrates, and pre-rolls. My market research ensures we reach the right audience with each new launch, helping drive growth from 20 to over 55 dispensary accounts. My role extends into field marketing, where I organize and attend pop-up events at dispensaries, showcase Toasted’s products, and strengthen relationships with our partners. I also handle visual merchandising during these visits, making sure our products stand out on dispensary shelves. Whether through social media, product launches, or in-person events, my goal is to keep expanding Toasted’s reach and brand awareness across Arizona.

As the Digital Media Manager for Naderpour & Associates, a debt collection litigation firm, I was responsible for creating and managing content across the firm's website and social media platforms to enhance brand visibility and engagement. I developed and implemented digital strategies to drive client acquisition and retention while maintaining adherence to industry regulations. My role included optimizing the firm's website for SEO, ensuring it remained up-to-date and functional, and managing advertising campaigns to effectively communicate the firm's services. Additionally, I played a key role in client relations by crafting targeted advertising efforts that aligned with the firm's objectives, analyzing campaign performance, and refining strategies to maximize impact. This position allowed me to combine creative content creation with data-driven decision-making to elevate the firm's digital presence and client connections.