brian macdonald

director of marketing

About

Metrics driven marketer with hunger to try new tactics to extend our reach into new customers.

Country

united states

City

tualatin

Industry

marketing and advertising

Skill

email marketing, demand generation, lead generation, product marketing, online advertising, marketing automation, b2b marketing, marketing, product management, direct marketing, online marketing, database marketing, multi channel marketing, salesforce.com, lead management, marketing management, account management, driven by results, innovator, lead scoring, passionate about trying new tactics, experienced at driving new business, sales minded marketer, google adwords, marketing operations, data driven, lifestyle coaching, proven leader, ambituous sell starter, decision maker, experienced demand generator, online lead generation, landing page optimization, ppc, qlikview, tableau, quickbase, telemarketing

Experience

director of marketing

mentor a siemens business

2013-10 - Present · 13 yrs

* Responsible for generating demand and awareness using multiple marketing mediums. Combining the science behind data modeling and marketing programs to extend our sales reach into new markets and customers. Then enabling the field sales organization to view and action the results of marketing programs. * Specialty Areas: * Sales Services and Programs * Lead and Demand Generation * New Customer Acquisition * Install Base Marketing * Customer Retention Marketing * Analytic Strategy and Predictive Modeling * Database Growth * Outbound Telemarketing * Inbound Lead Screening * Marketing Automation * Data Visualization: Qlikview, Tableau * Portfolio Marketing * Vertical Segmentation * Marketing and Sales Strategy * Field Marketing * Enterprise Software