Brian Heslop

Senior Director of Sales – National Wholesale & Department Stores Santo Studio | Los Angeles, CA | Lead national wholesale strategy and department store partnerships for Santo Studio, driving rapid growth in the premium contemporary market. In my first year, secured placement in 91 Nordstrom locations and achieved $5.5M+ in sell-in sales. Responsible for end-to-end wholesale management, including seasonal assortment planning, sales forecasting, pricing integrity, and operational alignment. Maintain and grow strategic partnerships with Nordstrom, Saks Fifth Avenue, Neiman Marcus, and Bloomingdale’s, ensuring both in-store and online performance through tailored merchandising, marketing activations, and replenishment strategies. Key Achievements: Generated $5.5M+ in first-year Nordstrom sales, exceeding initial projections. Expanded wholesale footprint to 91 doors nationwide in under 12 months. Improved sell-through performance via targeted replenishment and merchandising strategies. Established EDI compliance and operational processes for seamless order management. Protected brand integrity through channel pricing discipline and strategic markdown cadence.

Managed key wholesale accounts and drove strategic sales growth for premium contemporary brands under The Foundation portfolio, with a focus on revenue expansion, account acquisition, and long-term relationship management. Partnered closely with planning, merchandising, and marketing teams to deliver data-driven assortment strategies and exceed sell-through targets. Key Achievements: Grew Billionaire Boys Club / Icecream sales to $10M+ through targeted wholesale expansion and strategic account partnerships. Delivered a record $5.5M in annual sales, surpassing the previous year’s performance. Increased distribution reach and revenue by 40% by establishing and growing relationships with key premium retailers. Developed and executed seasonal sales forecasts and assortment plans that consistently met or exceeded quarterly and annual targets. Strengthened client relationships to maximize brand visibility and ensure long-term account retention.

Steering the helm of sales and marketing, I led the charge on launching products that resonate with our audience, thanks to our collaborative efforts with designers and retail allies. My strategy focused on amplifying brand visibility and sales, ensuring a cohesive approach to our marketing efforts and business development. • Revolutionized our sales approach, setting up distribution channels that expanded our global reach. • Boosted sales productivity by 40% in the first year alone, thanks to innovative training programs that empowered our team.

As the Global Sales Director, my mission was to drive our international market presence and achieve substantial revenue growth. I adapted our sales strategies to align with shifting market trends and customer needs, ensuring our sales performance not only remained strong but also surpassed expectations. • Successfully exceeded our annual sales targets by strategically forecasting sales volumes for our product lines. • Expanded our market presence through strategic key account partnerships and built a sales agent network across multiple continents.

Managing sales across the West Coast, I led a team dedicated to expanding our market share and increasing revenue. Through strategic planning, continuous team development, and fostering strong relationships with over 150 key stakeholders, we consistently exceeded our sales goals. • Managed and nurtured accounts totaling $10M, achieving consistent growth and sales excellence.