Brian Latham

Design/Sales Associate @ B&B Italia

About

Creative Director and brand strategist with 20+ years leading integrated campaigns, visual identity systems, and experience-driven storytelling for design-focused, retail, and mission-driven brands. I combine hands-on creative direction with strategic insight to build brands that inspire emotionally and perform commercially. My background spans luxury furniture, modern design retail, large-scale creative campaigns, organizational rebrands, and multi-channel content ecosystems. I excel at translating brand vision into compelling creative across digital, social, retail, experiential, and broadcast. I lead with curiosity, mentorship, and craft, and I thrive at the intersection of brand, design, and business goals—building teams, shaping narratives, and elevating brands through thoughtful, insight-driven creative. Core Strengths: • Creative Direction & Campaign Development • Brand Storytelling & Lifestyle Positioning • Experience-Driven Visual Systems • Cross-Functional Collaboration (Marketing, Ecommerce, Merchandising, Production) • Creative Team Leadership, Mentorship & Culture Building • Photo/Video Direction & Content Production • KPI-Informed Creative Strategy • Retail, Furniture & Design Category Expertise

Country

United States

City

Boston

Industry

Marketing & Advertising

Skill

Campaign Creative Direction, Team Leadership & Mentorship, Art Direction, Brand Strategy & Visual Systems, Production Oversight, Brand Creation & Category Positioning, Ecommerce & Retail Strategy, Content Creation & Photo Direction, Business Operations & Team Leadership, Regional Brand Activation, Retail Marketing Strategy, Visual Merchandising & Brand Standards, A&D Relationship Development, Cross-Functional Retail Leadership, Brand Governance & Visual Identity, Communications Strategy, Team Management, Digital Ecosystem Development, Cross-Functional Leadership, Creative Direction

Experience

Design/Sales Associate

B&B Italia

2025-1 - Present · 1 yr 9 mos

Boston, Massachusetts, United States

Serve as a design-focused brand ambassador for a global luxury furniture brand, delivering personalized consultations and experience-driven storytelling that helps clients envision modern living environments. Manage full-cycle sales for residential and commercial projects while cultivating strategic relationships with architects, designers, and developers. Provide insights on market trends, consumer behavior, and design aesthetics to support showroom performance and brand alignment.

Marketing Consultant

2017 - Present · 9 yrs

Collaborated with companies across various industries to produce creative projects and marketing initiatives.

Chief Creative Strategist

MORE Advertising

2019 - 2021 · 2 yrs

Greater Boston Area

Led creative and strategic development across brand, product, and social impact campaigns for large clients, shaping storytelling across digital, social, broadcast, and experiential channels. Mentored creative teams, directed large-scale photo/video shoots, and collaborated closely with strategy and media to execute insight-informed creative that balanced emotional resonance with measurable outcomes.

Vice President of Advancement & Communications

Houston SPCA

2015 - 2017 · 2 yrs

Houston, Texas

Served as the organization’s senior brand and communications leader, unifying fundraising, marketing, and public engagement strategies. Oversaw brand consistency, messaging frameworks, and cross-channel creative. Directed a full website relaunch and supported capital campaign initiatives through integrated storytelling.

Area Manager, South

Design Within Reach

2013 - 2014 · 1 yr

Houston, Dallas, Austin, New Orleans

Led regional brand presence and retail activation across multiple showrooms, aligning national creative direction with localized marketing strategies. Built partnerships with A&D firms and ensured brand standards across environments to deepen market penetration and elevate customer experience.

Co-Founder, President, Chief Marketing Officer

Addo Novo

2006 - 2013 · 7 yrs

Boston Massachusetts and two locations in Portland Maine

Founded and grew a modern design retailer and ecommerce brand, overseeing visual identity, store experience, multi-channel marketing, and campaign development. Directed content creation, photo shoots, and digital storytelling while leading creative, retail, and operational teams.

Previous Experience

Roles and Companies Include:

1996 - 2006 · 10 yrs

Various

• Principal, Creative Director, MORE Advertising (10 years) • Marketing Communications, IBM Software/Rational Software • Sr. Art Director/Strategist, Inside Out Communications Led creative direction across hundreds of campaigns spanning healthcare, higher education, public health, and consumer categories. Oversaw art direction, concept development, and production across digital, print, broadcast, and OOH. Mentored creative teams and helped evolve the agency into a full-service creative leader with expanded commercial and cause-based capabilities.