Brian Gilbank

Responsible for overseeing projects, within the Ministry of Justice. Facilitating communication and stakeholder engagement with internal and external stakeholders/vendors, including providing detailed analysis to support decision making. Lead all RFP proposals, including the evaluation process and vendor selection. Provide mentorship and training to other team members as well as coaching support. Support strategic planning and continually improve framework development to support divisional objectives and organizational priorities.

As a senior manager for the Alberta Motor Association (AMA) I was responsible for managing several digital initiatives for the organization. Initiatives included the creation of a new mobile application (Apple and Google) for the Alberta region, enhancement of all existing join funnels for online membership sales, and rebuilding the current online account.

As a senior IT project manager for MacEwan University, I led the project to transition the university to a new cloud-based learning management system called (Moodle). MacEwan University has over seventy-five thousand students, and thousands of existing courses that needed to be migrated. MacEwan initially used a platform called Blackboard Learn, which operates on a yearly license fee, whereas Moodle is open source and free to operate. In my role, I was tasked with ensuring that all existing technology platforms would work seamlessly with the new system, including student profiles, payment processing, and several existing plugins. Other duties included supervising change management and communication activities for the project. I also supervised numerous project staff, as well as instructors who would be piloting the new technology. Project specific duties included the management of the project schedule, milestones, sprints, the risk register, and reports to stakeholders and senior management.

Focused on improving the content and user experience for Intuit's worldwide customers. This includes working on plugins, platform design, help content, and core product features for QuickBooks Online. Duties included coaching and mentoring content specialists and providing technical support for the use of Intuit’s technology platforms.

• Responsible for the management and coordination of all communications related to Consumer e-Health and Alberta Netcare. This includes, consulting and collaborating with a diverse set of healthcare stakeholders both within the Government of Alberta (Service Alberta), and externally. • Responsible for the design and content of albertanetcare.ca, myhealthrecords.alberta.ca, and myhealth.alberta.ca. • Tasked with preparing and delivering marketing plans to high-level decision-makers within the Ministry, including the Minister, Deputy Minister and Assistant Deputy Ministers. • Responsible for developing the communications and marketing plan to launch MyHealth Records in Alberta. (Successfully launched to the public on March 16, 2019, https://www.alberta.ca/myhealthrecords) • Tasked with leading the UX/UI strategy to provide Albertans with a seamless user experience. This includes bringing together four separate organizations, and three different online platforms, which are all needed to access MyHealth Records. (MyAlberta Digital ID, MyHealth.Alberta.ca, and TELUS Health). Accomplishments: MyHeatlh Records was successfully launched to the public on March 16, 2019.

• Responsible for communications, marketing, and web development for Covenant Care and Covenant Living. • Communication duties included media monitoring, crisis management, the development of an overarching communication and marketing strategy. • Web development duties included the administration and management of all existing websites and online learning platforms. • Responsible for brand development, online marketing, and social media. • Tasked with strategically aligning both organizations, while working with the parent organization Covenant Health.

• Team lead for the communications/web portfolio for the Human Resources Payroll Transformation project (HRPT). Tasked with overseeing and mentoring all change management staff. Responsible for all crisis communication, contingency planning, and defining business requirements. • Ensured that all project communications align with Covenant Health’s corporate standards. • Provided technical/visual identity support for changes related to Covenant Health’s online presence. • Established branding and graphic guidelines, as well as best practices for project communications. • Served as the sign off lead for all public and internal documents, which were sensitive in nature. • Developed and implemented the HRPT creative campaign. This includes all promotional/marketing material and digital communications. • Required to track, measure, and report on the performance of team members. Accomplishments: Successfully launched the Human Resources Payroll Transformation project to all 10,000 Covenant Health employees. A new online recruitment tool and payroll processing system.

• Developed and fostered two separate businesses, which provided services to consumers in the fitness and health field. • FitnessFind was a web application and mobile app that helped Canadians find and access the right fitness facility for their needs. To learn more, watch the video (narrated by me). • Mobile App for Fitness was an app that fitness clubs could re-purpose and use in their own facilities. To learn more, watch the video (narrated by me).

• Developed and provided strategic communication advice for all ministerial communications, including crisis communications, press releases, and social media, etc. • Helped to prepare the Minister for all public appearances, including writing speeches, providing key messages, announcements, and media advisories. • Responsible for fiscal oversight of all files and initiatives, which required ministerial approval or direction. • Responsible for social media representation as well as organizing all fundraising activities for the Minister of Children & Youth Services. • Tasked with overseeing the Minister’s data management strategy, including web development, graphic design, and CRM. Accomplishments: Helped to successfully re-elect the Minister.

• Managed all employees, and the budget of FIC. • Responsible for hiring and managing external contractors and consultants. • Provided quarterly budget reports to the President and Board of Directors. • Prepared and delivered two annual reports to the members and directors of the association. • Provided strategic advice on government relations to protect and advance the interests of the fitness industry, and FIC’s Board of Directors. • Sought out opportunities to work and partner with related associations, such as the Canadian Medical Association, the Canadian Diabetes Association, and ParticipAction. • Managed all employees including graphic designers, communications coordinator, public policy coordinator, translator, and accountant. Duties included mentoring staff, conducting performance evaluations. • Managed the public presence of the association, including re-designing all the association’s print and media materials. • Created and implemented several media campaigns and public relations initiatives to support the Council’s objectives – including appearing on television, radio, and print as the spokesperson for the fitness industry. Accomplishments: Successfully defended the industry from a proposed music tariff from Re:Sound, which would have cost the industry millions of dollars. Also successfully implemented fitness tax credits in three provinces and one federally.

Leadership, Strategic Management, Financial Leadership & Budgeting, Project & Change Management, and Working Effectively in Culturally Diverse Settings