Brian Erickson

Chief Revenue Officer (CRO) @ Finch

About

Brian Erickson is a revenue and go-to-market leader focused on building and scaling revenue engines from the ground up. Most recently serving as Chief Revenue Officer at Finch, he works across leadership, sales, and delivery teams to align how the company goes to market and how client engagements are executed. His focus is building a clear, repeatable sales motion so clients enter partnerships with strong strategy, realistic expectations, and the operational support needed to succeed. Prior to Finch, Brian spent over a decade as a partner at Cardwell Beach, helping grow the firm while leading strategy, business development, and client partnerships. During that time he worked closely with organizations across healthcare, B2B technology, finance, consumer brands, and cultural institutions to translate business goals into practical growth strategies. Across his career, Brian has navigated complex mid-market and enterprise deals involving executive buyers and multiple stakeholders across marketing, product, finance, and leadership teams. Much of his work centers on structured discovery, aligning organizations around clear business outcomes, and translating strategy into actionable execution. Brian’s approach combines strategic thinking with hands-on execution. He is particularly interested in companies building the next generation of technology platforms and go-to-market systems, especially where emerging technologies like AI are reshaping how organizations grow and operate.

Country

United States

City

New York

Industry

Computer Software

Skill

Team Building, New Business Development, Entrepreneurship, Networking, Business Development, Marketing, Trend Spotting, Online Advertising, User Interface Design, Product Development, User-centered Design, Direct Sales, Connecting People, Leadership, Trend Analysis, Mobile Applications, User Experience, Social Media, Online Marketing, SEO

Experience

Chief Revenue Officer (CRO)

Finch

2025-7 - Present · 1 yr 3 mos

Finch is a performance marketing agency that helps brands grow efficiently across paid media, DSP, and SEO/AI Engine Optimization. As CRO, I focus on making sure our strategy, sales process, and delivery are aligned so clients are set up to succeed. My role is to bring clarity to how we go to market: helping define the right approach, setting honest expectations, and ensuring what we sell matches how we execute. The goal is simple: build repeatable revenue for Finch while helping clients invest with confidence and see real results.

Chief Strategy Officer

Cardwell Beach

2010-5 - 2025-3 · 14 yrs 11 mos

Brooklyn, NY

In 2012 Brian Erickson became a partner at Cardwell Beach, a marketing company with a focus on delivering tangible financial results. Responsibilities: leading the company's and clients' strategy centered around rapid growth; cultivating strategic relationships with business partners, performing research and analysis of industry trends and speaking on the latest topics in the marketing industry. Industry Expertise: Health Care, Arts & Culture, B2B, Clean Energy, Technology, Finance

Board Member & Advisor

Curbsid

2021-3 - 2023-2 · 2 yrs

New York, New York, United States

Curbsid is a SaaS platform that enables restaurants and retailers with frictionless take-away and to-go capabilities.

Co-Founder

Kicknote.com

2008-5 - 2010-5 · 2 yrs 1 mo

Co-founded Kicknote, a music discovery platform developed through Y Combinator Startup School that aggregated information from 50+ sources and organized it into a real-time artist feed.

Marketing Manager

Optimus Integrated Surgical Environment AG

2007-6 - 2008-5 · 1 yr

Coordinating online and offline marketing activities including oversight of web development and public relations activities. Worked closely with the Philips Lighting Company LED Team.