Briana Tyson
Digital Marketing Specialist @ Mitchell & Ness Nostalgia Co.
About
Throughout my career, I have proven myself to be an innovative Content Strategist and Creator with experience delivering impactful storytelling and content strategies across digital platforms. I am adept at leveraging data-driven insights, creative direction, and personalization techniques to elevate brand presence and engagement. I have an excellent history of implementing AI-driven systems to enhance operations, revamping brand identities for market success, and developing high-performing marketing campaigns that drive measurable results.
United States
Philadelphia
Hospitality
Social Media Content Creation, Marketing Analytics, Creative Strategy, Problem Solving, Marketing Campaigns, Creative Marketing, Performance Metrics, Communication, Attention to Detail, Writing, Search Engine Optimization (SEO), Digital Content, Social Media Analytics, Influencer Marketing, Digital Marketing, Marketing, Photography, Adobe Photoshop, Facebook for Business, Microsoft Suites
Experience
Digital Marketing Specialist
Mitchell & Ness Nostalgia Co.
Philadelphia, Pennsylvania, United States
Courtside Server
Aramark Sports + Entertainment
Philadelphia, Pennsylvania, United States
Bartender
Stateside Live!
Philadelphia, Pennsylvania, United States
Senior Content Specialist
Peek
Remote
I contributed to the successful launch of Peek.com, an online marketplace for travel experiences, by leading content creation, competitive research, and technology integration. My work enhanced user engagement through data-driven strategies, A/B testing, and social media innovations.
Content Specialist
Peek
A member of a three-person Content team responsible for developing and implementing the second iteration of Peek.com.
Brand Director
The Shore House Hotels
Senior Research Coordinator
University of Pennsylvania
Philadelphia, Pennsylvania
Delivering daily administrative support to 20+ lab members on behalf the Dean of the School of Engineering. The planning and execution if all events, conferences, government workshops, and sponsored visits. Assembly and submission if project and grant reports, quarterly summaries, annual reports, etc. and the supervision all aspects of travel and expense reimbursements via Concur and support account maintenance, reconciliation and financial reporting activities.
Administrative Assistant - School of Engineering, Office of the Dean
University of Pennsylvania
Greater Philadelphia Area
Coordinated the Dean's complex domestic and international travel itineraries in partnership with external event hosts and other SEAS leadership. I also aided in the overseeing of high-profile events such as Commencement, Board of Overseers, lectures and receptions, as well as meetings, conferences, and meals with University donors, alumni, faculty, and leadership.
Social Media Coordinator
Schulson Collective
Philadelphia, Pennsylvania, United States
I captured and curated digital content for ten restaurant concepts, showcasing menu items, events, and ambiance to drive reservations and elevate brand engagement.
Education
University of Pennsylvania
Data Analytics and Social Sciences
Briana Tyson's Contact Information
Phone
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