brian abell

I devised marketing strategies that grew clients’ revenue from international markets. Created an online and digital marketing program for an executive education client. Also, as a subcontractor, informed the digital marketing strategy of a nonprofit organization with 37 million members.

* Analyzed global market data from the National Trade Data Bank and prepared client reports, which identified export opportunities and * provided recommendations for effective international market entry strategies. * Identified more than $30MM+ in revenue potential for clients processing chemicals, minerals and ores, coal, and metals by * identifying international market opportunities in Mexico, China, Japan, Singapore, Australia, Belgium, Germany and U.K. * Gathered customer requirements to inform development of Department of Commerce's official online export training program.

I supported growth of emerging business units in a large, matrixed organization. Developed marketing strategies that ensured cutting-edge capabilities and innovations in cyber security, data analytics, cloud computing, enterprise resilience, and industrial control systems are aligned to business trends and organizational needs. Recommended marketing strategies that were structured to optimize staggered investments and produce measurable business outcomes.

As a student, I acquired diverse management experience by participating in immersion programs in China and Eastern Europe. I visited businesses, financial centers, and industrial parks across Beijing, Shanghai, Suzhou, Shenzhen and Hong Kong; meeting with business leaders & government advisors. I studied abroad in Prague, Czech Republic while at CMC Graduate School of Business. Additionally, I provided consulting services to clients.

While at Merrick Towle, I developed and managed marketing programs on behalf of the agency’s 2nd largest client, the JBG Companies, and its $10B portfolio of real estate assets. Led cross-functional teams and ensured strategic alignment between client, business managers, creative teams, web developers and external vendors to implement across online, interactive, radio, print, direct, outdoor, event & retail platforms.

I consulted to senior leaders at FORTUNE 500 companies worldwide regarding their opportunities with growth & innovation. Conducted deep, forward-looking analysis into customer needs, competitor strategies, channel dynamics, and business environment to forecast the market and reduce decision-making risk on multi-year strategies.

* Executed projects for clients across several industries, including Apple, Nissan/Infiniti, ABC television, Energizer, and Sony Playstation. * Interpreted quantitative statistical data on the media habits of lifestyle segments across TV, online, radio, outdoor, print, and interactive. * Evaluated primary research and reported consumer insights from focus groups, ethnographies, product testing panels, and interviews. * Identified an opportunity to enrich consumer insights derived from market data by cataloguing and summarizing methodologies * employed by syndicated research resources MRI, Simmons, JD Power, Neilsen, Arbitron, Mendelsohn, and Scarborough.

* Devised relevant and differentiated marketing positions by leading in-market efforts to gather consumer insights, monitor trends, and * examine competitive activity. Managed marketing projects across online, interactive, TV, radio, print, direct, outdoor, event, and retail. * Revitalized client's sales over 300% by tailoring strategies to Asian and European consumers when domestic spending slowed. * Yielded approximately 50% profit margin on $500K+ in agency revenue across seven developer clients; including Broadway * Group in New York City, CB Richard Ellis in Washington D.C., and Julian LeCraw & Company in Atlanta.

Motorola Solutions, Inc. (www.motorolasolutions.com), provides mission-critical communications products and services to public safety and commercial customers around the world. Our innovations, products, and services play essential roles in people's lives. We help firefighters see around buildings and police officers see around street corners. We provide the situational awareness first responders need when a moment brings catastrophe.We do this by connecting them to seamless communication networks, applications and services, by providing them with real-time information, and by arming them with intuitive, nearly indestructible handheld devices. Motorola Solutions helps people be their best in the moments that matter. Learn more at www.motorolasolutions.com.

Activities and Societies: Delta Upsilon Fraternity