briana mclean

marketing program management, commercial

About

Senior Marketing Communications Specialist at Schneider Electric

Country

united states

City

dayton

Industry

marketing and advertising

Skill

marketing, strategic planning, microsoft excel, leadership, marketing communications, photoshop, indesign, economics, event planning, social media, constant contact, advertising, analytics, brand awareness, customer service, microsoft office, newsletters, microsoft word, marketing strategy, management

Experience

senior marketing communications specialist

schneider electric

2018-7 - Present · 8 yrs 3 mos

marketing manager

avery dennison

2018-1 - Present · 8 yrs 9 mos

marketing program management, commercial

thompson library - student security officer

the ohio state university

2013-5 - 2014-5 · 1 yr 1 mo

marketing intern and paraplanner

concord advisors

2013-5 - 2013-10 · 6 mos

* Planned a series of seminars which brought new clients and commissions to the firm * Managed client profiles and upheld strong relationships with clients * Chose which and where ads were displayed throughout the summer * Implemented an email-based weekly newsletter to create awareness and affiliation for the company * Used excel extensively to create reports, charts, analytics to send to clients

photo editor and clerical

pastor photography

2011-6 - 2013-5 · 2 yrs

marketing specialist

schneider electric

2014-6 - 2018-1 · 3 yrs 8 mos

* Provide support in creating and executing marketing strategy * Track marketing efforts to show ROI * Budget management * Work with various vendors for creative, promotional, PR and trade show needs * Digitize marketing efforts through various social media platforms and digital asset creation * Execute marketing strategy in order to drive demand generation, brand awareness, sales enablement, and customer insight * eDM campaign creation and management