Briana Li

Collaborated seamlessly with a cross-functional team of three media buyers to execute timely campaign launches across programmatic on the Trade Desk, paid social, paid search, DOOH, CTV, and audio, surpassing client benchmarks. Captained business renewal initiatives, delivering a remarkable 20% increase in incremental profit within a brief 3-month time frame; negotiated terms and leveraged market insights to secure favorable outcomes. Notable Accounts: Sunkist, McLane, Money 20/20, USC, and Grace & Stella

Developed campaign wrap-up decks which comprised of actionable insights and an illustration of positive confluence on campaign performance; attained +$7M in IO renewals. Managed business relationships with 20+ clients, within the CPG, pharma, QSR, auto, travel, and entertainment verticals, providing comprehensive verbal and written communication to stakeholders. Ensured timely campaign launches by directing pre-launch procedures with internal and external stakeholders; tasks included gathering creative assets, pixel implementation, executing trafficking logistics. ACCOUNTS: Honda, Lexus, Hall Wines, Crocs, Brand USA (Visit CA), McDonald's, El Pollo Loco, IHOP, Walt Disney World, and more

Primary social planner across a multitude of accounts in CPG, lottery, health, and wellness industries. Day-to-day tasks include planning, buying, reporting, and reviewing campaign builds on Snapchat, Facebook/Instagram, Twitter, LinkedIn, and Pinterest. Campaigns involvements include Delos’ Influencers campaign, High West conversion campaigns, CA Lottery’s Pac Man Scratchers, and Dignity Health’s Human Kindness. ACCOUNTS: Constellation Brands, CA Lottery, Dignity Health, and Delos

Handle lower-funnel (Mobile, Self Service, Subscription Acquisition) and upper-funnel (Ad Sales, Brand Awareness) campaigns. Duties include weekly client campaign reports, budget tracking, trafficking, campaign builds/management, tactical planning, RFP creation, and assisting two planners. ACCOUNT: Hulu

Planned and executed thirteen gaming campaigns from conception to completion. These campaigns included CTR Nitro Fueled’s Snapchat Geofilters for E3 2019, Twitter NBA Sponsored Moments for Call of Duty: Modern Warfare, and Facebook Brand Lift Study for the world launch of Sekiro: Shadows Die Twice. Built pacing docs, trafficking sheets, RFP creation, client-facing proof of launch decks, and performance reports. Directly worked under two planners; helping plan, execute and prioritize a multitude of tasks for national and international launches, Digital conversions, and holiday campaigns. ACCOUNT: Activision

Worked at various places including: Receptionist at Century 21 (formerly Rosemead, CA location) Robert Half for CliftonLarsonAllen Project Coordinator at LA Shorts International Film Festival and its subsidiaries (New York, Austin, Hawaii, Europe, and Toronto). Account Coordinator at HYFN ad agency working on the Macy's and MGM Resorts

Student Position Posted daily content for events, workshops, career fairs, and recruiter chats on multiple social media outlets for the UCR Career Center. Assisted the social media team that consists of 7 career counselors. Coordinated career workshops, fairs, panels, and other events. Helped improve the career center’s social media following from 200 followers to over 1200+.