Brian Young

Helping brands amplify their voice through culture-driven marketing, strategy, and execution. We are a boutique marketing consulting firm that helps brands scale with strategy, cultural fluency, and creative execution. We specialize in maximizing our clients’ growth potential by blending entertainment, influencer marketing, and bilingual (English/Spanish) campaigns that resonate. Our team has worked behind the scenes of major celebrity campaigns, global product launches, and international events—giving our clients the freedom to focus on their vision while we handle the heavy lifting. Whether it’s curating a brand partnership, launching a product with star power, or managing a multi-day event, we bring the experience and strategy to make it all happen. Services: • Social Media Marketing • Brand Management • Spanish Marketing & Cultural Consulting • Event Management • Sponsorships & Partnerships • Publicity & Media Strategy • Marketing Research Let’s just say—if it touches culture, strategy, or storytelling, we’ve got it covered.

• Scaled Instagram following from 200K to 10M+ • Generated $200K–$300K in monthly ad revenue • Executed branded campaigns for Netflix, BET, Apple Music, Paramount, and Diageo • Managed end-to-end campaign execution, from pitch to reporting • Developed and implemented comprehensive brand strategy and execution plans • Monitored and measured brand equity, awareness, and differentiation • Maintained brand identity consistency across platforms and initiatives • Crafted brand messaging including taglines, campaign themes, and proof points • Led brand architecture development and identity for new sub-brands • Drove cross-functional alignment around brand values and goals • Chaired internal brand identity team/board • Supported initiatives that reinforced the brand promise and value proposition

• Promoted the W brand internally and externally by creating standout guest moments and brand awareness • Used sales strategies to book preview tours for SPG’s vacation properties, all while keeping guest vibes and loyalty top of mind • Scheduled and explained vacation club experiences, ensuring guests met eligibility and fully understood the offer • Gifted experiences like show tickets and perks as thank-you gestures for guest engagement • Handled everything from guest calls to scheduling and internal communication—aka the behind-the-scenes magic • Supported management with onboarding and team motivation while keeping the culture fresh, professional, and on-brand • Ensured every guest felt welcomed, appreciated, and aligned with the W experience from start to finish

• Coordinate innovative music events for artists signed to Roc Nation Entertainment • Attend telephone conferences with management to record their needs and present ideas and solutions to the marketing department • Conduct direct, in-direct, and social media marketing campaigns to promote upcoming events in the Atlanta market

• Support the impact of sales and exposure of emerging and established artists signed to Sony Music in local college communities • Maintain awareness of on-campus and local events; communicate conceptions for cross-promotional opportunities for artist tie-ins. • Sets up and facilitates area artist events (e.g. in-stores, listening events, college radio/press interviews, local appearances). • Market upcoming concerts, listening events, and music releases for artists via multiple social media channels • Submit biweekly summaries of marketing ideas, trends, and industry metrics to the Sony Music Marketing Headquarters • Provide timely and detailed reports to the Marketing department after concert attendance of Sony Music artists that communicates trends that include concert demographics; identifies fan’s favorite songs and crowd reactions to the artist’s current single • Continually establish and maintain solid professional relationships with area businesses, on-campus student body organizations, lifestyle account holders, DJs & promoters, and peer networks, to create avenues of exposure for Sony artists and projects • Identifies and capitalizes on social media sites, forums, and networks to promote Sony artists with provided digital tools • Maintain a database of lifestyle accounts to secure outlets for artist promotional opportunities and events that include in-store promotional signings, merchandising venues, and other events • Completes bi-monthly reports on activities and attends bi-monthly college marketing representative conference calls • Maintain professional, courteous, and respectful during interactions with artists, management, campus clubs and local businesses

Launched creative marketing strategies to increase the Akite Quiero Program’s presence on social media Developed a digital recruiting resource platform to attract students into the university’s domestic exchange program

Planned and managed juvenile court schedules that included probation hearings, probationary visits, and new probationer orientation. Provided accurate court documents to court officers for use in court meetings. Organized and planned mentoring and tutoring activities for juvenile inmates. Prepared communications sent to probation officers, person probation, and other probation departments. Created and updated various charts, letters, and spreadsheets, using PowerPoint, Word, Excel, and other software programs. Participated in weekly meetings to review and update probationer profiles. Provided assistance via telephone and in person to internal and external customers. Other duties included: arranged meetings, data entry, filed court documents, and provided other support and office administration to management as assigned.