Brian Yan

• Spearheaded the paradigm shift from high-volume growth to high-value growth. Increased sales to key strategic customers by 30% within 2 years. Successfully implemented market entry/defense strategy and innovative pricing mechanism. • Led cross-functional team and cross-regional team across Asia Pacific to establish, align and advance commercial strategies focusing on maximizing value generation and delivered ~$10 million value generation through portfolio optimization. • Developed comprehensive customer engagement plan and contract negotiation plan using a collaborative approach by proactively involving internal stakeholders to formulate unique value proposition that created synergies with customers.

• Built a cohesive global strategic market planning team (SMPT) and responsible for formulating aligned view on global market outlook by integrating quantitative approach with scenario planning. • Facilitated key decision-making on both short-term tactics and long-term strategies through robust analysis on market fundamental and industry mega trend. Key inputs incorporated into corporate and marketing and logistics (M&L) strategies. • Improved the standard of data integrity and streamlined workflow process. Encouraged and promoted best practice sharing among regional marketing teams in terms of data source & governance, analytical tools and deliverables.

• Managed China marketing team and maintained industry leading knowledge on China methanol market; ensured high-quality deliverables on market supply and demand fundamentals as well as accurate price forecast are generated. • Developed robust process and sophisticated analytical models to transform market intelligence into insightful analysis on market, customers and competitors. • Proactively engaged key stakeholders outside of China region in the communication and alignment on key market dynamics, industry trends and messages.

• Greatly advanced company’s understanding on China methanol market as well as overall petrochemical industry value chain through in-depth study and timely communications on methanol’s emerging applications into olefins and fuel sectors. • Introduced industry-leading methodologies to daily market analysis and upgraded market intelligence system to enhance the accuracy and efficiency of data analysis. • Established regular communication channels with extended industry network to enable timely updates on industry trends and competitive intelligence.

Designated as project manager and coordinated consulting teams across countries to carry out multi-workstream projects. Initiated deal sourcing and assisted senior managers in proposal drafting. Contributed to generating over $500,000 in revenue. • Managed a pre-feasibility study for a Sino-Russia JV refinery and petrochemical complex project. Performed market analysis and price forecast for over 30 refined and petrochemical products. Evaluated technology availabilities and production cost competitiveness. • Directed a strategic study for a joint-venture petrochemical company to penetrate the C2 (ethylene)/C3 (propylene) derivatives (EO/MEG, acrylic acid, etc.) market. • Managed a feasibility study for an international conglomerate to assess the market attractiveness and technical suitability of entering into carbon black and coal tar deep-processing business. • Managed a commercial & technical due diligence project for a global conglomerate regarding the acquisition of a domestic company engaged in the production and sales of organic solvents. • Led a technical & commercial due diligence project for an international bank to evaluate the technical advantage, operating status and products’ cost competitiveness of a local coal-to-chemical company.

Acted as lead analyst in the execution of commercial & technical due diligence projects for investment banks and private equity firms in respect of project and equity financing in energy & chemical industry. • Performed in-depth market research and end-use analysis of polyolefins (PE, PP, etc.), industrial solvents (phenol, MEK, etc.), engineering plastics (polycarbonate, etc.) and synthetic rubbers in major Asian countries to facilitate the IPO of a leading integrated chemical producer in Asia. • Conducted technical & commercial due diligence on domestic bio-chemical producers (biobutanol, bioplastics, etc.) to evaluate technology readiness and commercial production prospects. Examined techno-economics of proprietary technologies. Estimated addressable market size and penetration rate. • Executed detailed review of all contract agreements for due diligence engagements regarding the construction of chemical plants (PET, ammonia, urea, etc.). Assessed the production technologies. Analysed project’s capital & operating costs and evaluated projects’ financial models. Identified potential risks and provided mitigation suggestions.

Served as a core team member and conducted detailed modeling and analysis in the feasibility studies and strategic studies performed for major state-owned oil & petrochemical companies in China. • Evaluated a state-owned chemical company’s competitive positions in its core business sectors, including agro-chemicals, chlor-alkali products and coatings (polyurethane, epoxy resins, etc.). Analysed products’ market shares and cost competitiveness. Provided product demand forecasts. • Proposed product slate and marketing strategy for a JV refinery & petrochemical complex. Performed price forecast for major refining and chemical products and developed project’s cash flow model. • Identified potential M&A candidates for a state-owned oil & petrochemical company. Developed screening criteria matrix and conducted macro analysis of the oil & chemical industry in 18 countries.