brian wasson

director, global marketing and communications

About

Director, Global Marketing and Communications at SAP

Country

united states

City

philadelphia

Industry

public relations and communications

Skill

editing and writing, photography and photojournalism, social media, desktop publishing, marketing communications, direct marketing, internal communications, media relations, blogging, public relations, website development, intranet, intranet strategy, feature writing, news writing, non profit communications, non profit marketing, corporate communications, strategic communications, communications strategy, sustainability strategy, editing, writing, non profits, project management, content development, web content, content strategy, marketing, communications planning, copy editing, wordpress, creative writing, copywriting, feature articles, strategy, integrated marketing, nonprofits, sustainability, facebook, advertising, publications, press releases, creative direction, crisis communications, corporate branding, mechanical aptitude, new media, newsletters, speech writing

Experience

global lead for sap se corporate website and editor and brand journalist; global marketing strategy team

sap

2012-6 - Present · 14 yrs 3 mos

director of communications and marketing

international teams usa

1996-1 - 1997-1 · 1 yr 1 mo

Directed marketing, public relations, and advertising for an international non-profit humanitarian organization. Responsible for marketing and communications strategy, tactical implementation and budget. Oversaw direct-mail fundraising and development efforts. Managed three direct-reports, selected and managed external consultants and vendors.

marketing-communications consultant

wasson communications

1994-1 - 1995-1 · 1 yr 1 mo

Provided communication reviews, publication consulting, copywriting, photography and graphic design services to non-profit organizations, small businesses and a university. Projects included magazine articles, catalogs, handbooks, alumni newsletters, brochures and direct mail pieces.

marketing-communications associate

usi affinity

1991-1 - 1994-1 · 3 yrs 1 mo

Conceived, wrote, designed and managed direct-to-consumer marketing and communications campaigns for a third-party insurance administrator that primarily serviced professional, member-based organizations (bar associations, medical societies, etc.). Developed ads, press releases, newsletters, brochures, and direct mail kits. Managed multiple projects and freelance creative providers, selected mailing lists and served as print buyer.

global communications lead , media and public relations content for corporate topics, sustainability and csr

sap

2008-10 - 2010-7 · 1 yr 10 mos

corporate internal and employee communications specialist

ikea group

2006-5 - 2008-5 · 2 yrs 1 mo

senior associate, communications and public relations

american college of physicians

2000-1 - 2006-1 · 6 yrs 1 mo

marketing associate

american college of physicians

1995-1 - 1996-1 · 1 yr 1 mo

Developed and produced direct-to-consumer marketing campaigns for programs, products and events targeted to health care professionals. Worked cross-divisionally to identify and address marketing challenges. Developed concepts, wrote copy, designed materials and managed freelance designers.

global communications lead , employee and internal communications for sustainability and csr

sap

2010-7 - 2011-10 · 1 yr 4 mos

Responsible for communicating SAP's sustainability and CSR strategy and activities to more than 55,000 global employees, focusing on engaging them to take personal action around the topic. Part of a matrixed global team. Conceived and created a highly successful, comprehensive internal community (Jive-platform based) that allowed employees to engage with each other and leadership around the topic of sustainability Revised tone and focus of existing "Sustainability Tips" employee newsletters, resulting in significantly improved response rates (up to 100 percent better) to call-to-action messaging Developed an interactive, internal social media community to engage employees with SAP's premier volunteerism event, the global Month of Service. Pushing the limits of existing internal technology, created a platform that allowed employees to share videos, stories and photos within a secure internal environment.