Brian Morris
Vice President of Corporate Wellness @ EōS Fitness
About
I love building revenue engines that scale.With 25+ years in the fitness industry, I’ve led sales, marketing, and operational teams across multi-unit organizations consistently driving membership growth, increasing revenue, and developing high-performing leaders.I’ve spent my career building teams, creating systems, and executing strategies that produce real results. From the east coast to the west coast, my focus has always been the same to align people, process, and performance to win.As Vice President of Corporate Wellness at EōS Fitness, I’m proud to lead corporate sales and partnership strategy, developing enterprise relationships and new acquisition channels that drive long-term, scalable growth.My approach is simple: hire/manage great people, train them well, hold a high standard, and stay accountable to the numbers. People focused, numbers driven! No Excuses, Just Results.Specialties: Corporate Wellness StrategyCorporate Sales & PartnershipsEnterprise Business DevelopmentB2B Sales StrategyRevenue Growth & ScalingMulti-Unit LeadershipCRM & Sales Enablement (HubSpot)Marketing & Sales AlignmentLead Generation & Conversion StrategyMembership Acquisition & RetentionSales Leadership & Team DevelopmentBudgeting & ForecastingOperational ExecutionStrategic PartnershipsChannel PartnershipsKey Account ManagementNational Sales StrategyGo-To-Market StrategyCustomer Lifecycle Management
United States
Los Angeles Metropolitan Area
Health, Wellness & Fitness
Leadership, Sales, Wellness, Sales Management, Fitness, Team Building, Personal Training, Corporate Sales, Corporate Sales Management, Fitness Training, Training, Coaching, Management, Multi-Unit Management, Succession Planning, Expense Management, Operational Planning, Sports, Customer Retention, Cross-functional Team Leadership
Experience

Vice President of Fitness, Sales, and Operations
Led a team that comprised of Regional Directors, Human Resources Director, District and General Managers for 19 locations in the Washington, DC region. Selected to visit Fitness First of Australia in efforts to share best practices and absorb FF sales model. WSC region attained highest percentage of membership growth from 2006-2008. Successfully implemented new fitness model while attaining company record of 28% at Point of Sale of PT Sales. Highest in company on YOY in Personal Training at 23% in 2007 and 25% in 2008. Record sales for a Grand Opening Club within the first 30 days with 2030 sales. Selected to assist IT in redesigning lead data entries. Established new business relationships with Comcast, Washington Redskins, and the Washington Nationals. Washington Sports Clubs became the official health club of the Washington Nationals.

Regional Director of Sales
New York, New York
Responsible for performance, development, and sales professionalism of General Managers and all club staff. Strategic Planning for all sales related business across the New York City region of 50 clubs. Achieved 115% of sales budget

District Manager
New York, New York
Managed budgets/payroll of sales, fitness, and operations for 9 mid-town Manhattan locations. Achieved the highest revenue per district and achieved 108% of annual sales budget Accountable for financial and business development of all General Managers through monthly and quarterly business reviews.

Area Sales Manager
Washington, District Of Columbia
Established 25 Corporate relations including UPS, Discovery, DC Italian Club, and Great American Restaurants. Consistent top performer within the company achieving or exceeding goal 25 of 27 months.
Brian Morris's Contact Information
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