Brian Merritt, MBA
Regional Sales Manager East @ Prince of Peace Enterprises, Inc.
About
Expertise in strategic planning and business development. A highly accomplished sales manager with extensive experience in the Consumer Packaged Goods (CPG) industry. Strong commercial acumen and background in both direct store delivery and warehouse/broker models. I am a forward-thinking leader who secures the long-term prosperity of an organization by developing strong teams to arrive at optimal solutions. Specialties: Sales Management, Business Development, Accounts, Category Management, Forecasting, Shopper Marketing, Cross-Functional Team Leadership, Training and Development, Financial Management
United States
New York City Metropolitan Area
Food & Beverages
Business Development, FMCG, Sales Management, Marketing Strategy, Consumer Products, Marketing, Sales, Sales Operations, Forecasting, Customer Insight, National Accounts, Retail, Key Account Development, Merchandising, Strategic Planning, Grocery, Key Account Management, Fast-Moving Consumer Goods (FMCG), Income Statement, Shopper Marketing
Experience

Regional Sales Manager East
Danbury, Connecticut, United States
Prince of Peace provides products for a healthy lifestyle grounded in ancient oriental wisdom and mystique. Brands: Tiger Balm, Organic Chinese Teas, Ginger Chews, Ginger Honey Crystals, and many more. Our motto is "Prince of Peace is the Name You Can Trust!" Key Responsibilities: - Manage and grow Eastern Accounts across Food, Drug, Mass, Dollar, Hardware, Club, Specialty & Health Foods - Largest Accounts: Kroger, CVS, Walgreens, Target, Stop & Shop, Shop Rite, Wegmans, Giants, Hannaford, Kinney Drug, Tops, The Fresh Market, Military, UNFI - Broker Management across diverse channels - Hands on leader that maintains full ownership and responsibility for the region

Director of Sales USA
Britvic Soft Drinks
Danbury, CT - Territory entire US market
Responsible for the Business Development of the Fruit Shoot single serve franchise in the US market through the PepsiCo DSD business. Manage, coach and lead eight direct reports encompassing the entire US. *Britvic is the largest supplier of branded still soft drinks and number two supplier of branded carbonated soft drinks in GB and it is an industry leader in Ireland and France. Major focus on kids juice drinks and the Fruit Shoot brand in the US. Key Achievements: - Activated critical volume driving chains for the Fruit Shoot brand: Wal-Mart, Target, Dollar General, Family Dollar, Sheetz, Loves, Speedway, 7-11, Mapco, Dunne Manning, Albertsons, Weis - Amassed Retail Sales Value of Fruit Shoot brand $39.5MM - Compiled 1.6MM cases total system volume - Achieved #2 position Nationally in IRI category data on kids single serve juice drinks

Account Director of Sales
Britvic Soft Drinks
Danbury, CT - Territory Eastern US
Launched Fruit Shoot Multi-Pack into grocery retailers. Start up business via the warehouse system partnering with Advantage Solutions broker. Key Tasks Include: - Gained Initial authorizations in Ahold, Albertsons/Safeway, Tops, Brookshire Brothers, Amazon - Implemented promotions, marketing activity and financial controls

Director of Sales Franchise North
Danbury, CT - Territory Northeast, Mid Atlantic, Great Lakes
Responsible for the Business Development of Fruit Shoot brand in association with PepsiCo business. Manage, coach and lead four direct reports encompassing the Northeast, Mid Atlantic and Great Lakes Regions. Key Achievements: - Launched the Fruit Shoot brand March 2013 into 18 states and 6 channels of trade - Within 2 years, achieved #2 position Great Lakes & Mid Atlantic Regions IRI category data on kids single serve beverages

Food & Retail Strategic Account Executive
Danbury, CT - Territory ME to FL
Generated new business revenue with national restaurant customers headquartered from Maine to Florida. Implemented environmental solutions for solid waste, recycling and universal waste with a focus on increasing diversion, cost containment and risk management.

Director of Sales - Convenience Channel Gatorade, Tropicana, Quaker Sales
Danbury CT - Territory CT to Northern VA
Directed, coached and developed team of seven sales personnel for Gatorade, Tropicana and Quaker sales for convenience channel. Large chains included: 7-11, Wawa, Sunoco, Hess, Turkey Hill, Quick Chek and Duane Reade. Geographic area covered Connecticut to Northern Virginia. Key Achievements: - Generated $77MM total sales dollars CY 2010 comprised of 8,700 total convenience stores - Oversaw 44 convenience chains, 3,300 independent stores, 22 wholesalers and 27 broker partner individuals (Advantage Sales & Marketing)

Business Development Manager - Starbucks RTD Coffee
Purchase, NY - Territory ME to FL
Responsible for sales of Starbucks ready-to-drink coffee products. Led development and execution of sales, merchandising, channel and customer strategies with Pepsi Cola bottlers and national account chain sales teams. Oversaw East region Maine to Florida. Key Achievements: - Delivered total volume growth: +9% CY 2006, +24% CY 2005, +21% CY 2004 - Sold 5,028 total pre-built pallets into East Grocery chains in CY 2007
Brian Merritt, MBA's Contact Information
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