Brian Matthias, AAP, ACP

Manage a team of content professionals responsible for Data Syndication of ACES, PIES and Content for Retail, Traditional and Heavy Duty Accounts. Support internal and external customer merchandising needs to continue to sell more parts. Strong cross-functional collaboration internally and with key accounts to accomplish a top-level buying experience.

Responsible for successfully managing, maintaining and auditing data relationships with key strategic partners Manage the product data export process and improvement projects for customers/partners Develop and create files for catalog data, part data and images and transmit files to customers. Lead communication with our customers/partners and eCatalog Team on issues and opportunities in regards to product data. Automotive Industry Standard ACES and PIES

Vice Chair

Council Member - 2025 Program Lead

Providing the best content through product images and product data. Consistently revise current product data to minimize issues. Write essential articles and copy to help end user educate on product, while staying interesting. Support other internal teams (creative, email, social, etc) by coordinating site efforts, product launches, etc Adeptness to "own" responsibilities and tasks and continually maintain ownership of quality and consistency standards for the e-commerce site's content and structure. Develop standards and templates while also reviewing content to create continuity in thousands of products.

Prepare the best possible content from in-house photo and video studio. Write web-friendly, market-oriented copy as needed to assist with new product creation, and page creation on the e-commerce store. I gather content produced by vendors to create a more economical and time efficient process of getting new items to the website. Work with outside companies to provide fresh content and the logistics of digital assets. I work with an online store and digital asset management programs to produce a great customer experience. Support other internal teams (creative, email, social, etc) by coordinating site efforts, product launches, etc Adeptness to "own" responsibilities and tasks and continually maintain ownership of quality and consistency standards for the e-commerce site's content and structure. Develop standards and templates while also reviewing content to create continuity in thousands of products.