Brian Huynh

Directly advising the Board while coordinating and executing the end-to-end market entry and growth strategy for premium Japanese import portfolios: - Direct Sales Execution: Personally negotiated and secured contracts with major premium retailers within 4 months, including Finelife (Saigon Co.op), Bon Grocer, and Medicare (Top 3 H&B chain with 140+ stores). - Marketing & Trade Activation: Executed the "Secret of Happiness" campaign (500,000+ views in 60 days) and coordinated large-scale sampling activations at Takashimaya, Bon Grocer, and Aeon Mall. - Portfolio Management: Finalized the Q3 2026 operational roadmap for 3 new Kumamoto Series products (Green Tea, Mandarin Juice, Mandarin Latte) for a mid-May 2026 launch. - Cross-functional Coordination: Managed all trade promotion activities with JETRO HCMC and established the brand's e-commerce infrastructure across TikTok and YouTube. Developed a high-performing marketing team by implementing a rigorous SOP system and multi-step verification checklists. Simultaneously integrated advanced AI tools to automate content workflows and high-quality video production, significantly enhancing output consistency and reducing campaign turnaround time: - AI-Powered Marketing & Automation: Integrated advanced AI tools into the marketing workflow to automate high-quality video production and content creation, significantly reducing turnaround time for social media campaigns.

Directed end-to-end supply chain and merchandising operations for food & seasoning products, overseeing both strategic sourcing, inventory management, logistics và product assortment strategy. Achieved a 12% reduction in average purchasing costs through expert supplier negotiation and robust cost control strategies. Developed and cultivated a network of competitive suppliers, and managed all procurement activities to ensure cost-effectiveness, quality, and timely delivery. Led product portfolio management, from identifying market trends to overseeing the launch of new product lines, significantly enhancing the company's product offering. Collaborated cross-functionally with R&D, Production, and Sales teams to align sourcing plans and product strategies, ensuring seamless execution and achieving company targets.

Led the end-to-end supply chain strategy for a new essential oil startup, overseeing strategic sourcing, procurement, and logistics to ensure timely and cost-effective product launches. Directed supplier relations and managed manufacturing partners to secure production capacity and maintain strict quality control standards, including CGMP/FDA compliance. Spearheaded the development and implementation of a new omnichannel supply chain model, optimizing distribution channels to support successful market entry and operations launched in February 2024. Oversaw inventory planning and managed the supply of raw materials and finished goods to meet product launch schedules and sales targets. Collaborated cross-functionally with R&D, Marketing, and Sales teams to align supply chain initiatives with overall product strategy and market trends.

Achieved 180% revenue growth and break-even point within 6 months. Developed over 500 SKUs in fresh and processed food categories. Established strong distribution channels for Modern Trade and HoReCa (Hotel/Restaurant/Café). Launched “Fruit Story – Travel Retail” - Retail Model in 45 days set up Built a high-performing team of 10 people during the startup phase

Transformed the company from retail to centralized production within 3 weeks. Applied sterilization technology to extend shelf life of products 5 times longer. Developed 30+ SKUs for B2B and HoReCa channels in only 6 weeks. Increased company revenue by 300% in 3 months, with steady monthly growth

Developed and rebranded private-label products: Co.op Finest, Co.op Select, Co.op Happy. Managed the full product development process: market research, supplier search, price negotiation, production QA/QC, trade marekting, and launch. Achieved 70% of products reaching Top Sale targets in the Private Label Co.opmart system (specialize in fresh & procced food) Collaborated with QA, packaging, marketing, and sales departments.

Managed full HR functions: recruitment, training, C&B, labor policy, and culture building. Designed internal SOPs and improved HR processes to support business growth

Managed daily food service operations for 5,000 employees, 24/7. Controlled cost, ensured food safety, and handled customer feedback. Managed purchasing, assets, maintenance, and finance reports for the department.