Brian Surette (IP)
National Account Manager @ Premium Branded Solutions
About
With over 35 years of experience in sales across retail and corporate environments, I focus on driving top-line revenue growth and fostering long-lasting business relationships. At Premium Branded Solutions, I apply my expertise in account management, consumer electronics, and sales to support B2B initiatives and partnerships. My commitment to detail and creating exceptional customer experiences has been recognized with multiple accolades, including the "Customers Love Us" award. My career has emphasized collaboration and strategic planning, including working with national distributors to expand corporate gifting and rewards channels. I have a proven track record of managing the end-to-end sales process, from go-to-market strategies to execution, marketing campaigns, and order fulfillment. Passionate about relationship-building, I strive to deliver impactful solutions that drive mutual business growth and uncover new opportunities.
United States
Greater Boston
Luxury Goods & Jewelry
Consumer Electronics, Account Management, Sales, Business-to-Business (B2B), Incentives and rewards, P&I, Incentive Programs, Direct Sales, Business Development, Sales Presentations, Sales Management, Communication, Merchandising, Negotiation, Online Advertising, Advertising, Marketing Strategy, Customer Relationship Management (CRM), Retail Sales, Retail
Experience

President
East Coast Incentives, LLC.

National Account Manager Premium and Incentives
United States
Responsible for sales growth in North America by collaborating with national distributor and marketing houses growing Bose sales to $38MM combined. Grew US sales from $22MM to $27MM in 4 years. Partnered with US Distributor who specializes in the Incentive channel to seek new avenues of opportunity. Managed transition of Bose direct B2B channel to US Distributor who is now responsible for all Bose B2B leads from Bose.com. Created gifting event kits for on-site Bose event experiences. Project lead of Bose marketing team and US Distributor to create Bose booth used at PPAI, the #1 industry trade show in the world each year in Las Vegas. Developed annual marketing plans with industry publications to bring awareness to new Bose product launches. Collaborated with Bose Global Training teams to create content to educate the US Distributor sales teams and rep firms at National Sales Meeting. Obtained Incentive Professional designation at the annual Incentive Manufacturing Association summit.

National Account Manager
Brookline, New Hampshire, United States
Responsible for sales growth in Canada by collaborating with national distributor and marketing houses. Grew Bose sales from $2MM to $11MM in 4 years. Managed transition of Bose direct B2B channel to Canada Distributor who is now responsible for all Bose B2B leads from Bose.ca. Created gifting event kits for on-site Bose event experiences. Developed annual marketing plans with industry publications to bring awareness to new Bose product launches. Delivered new product trainings to key clients at annual motivation trip. Project lead of Bose marketing and Canada Distributor to create Bose booth used at PPPC, the #1 industry trade show in Canada.

Specialty Account Manager
Framingham, Massachusetts, United States
Managed approximately 20 independent electronic stores through field visits to stores in assigned territory. Provided merchandising recommendations to enhance Bose presence on sales floor to improve revenue. Set strategic direction for online sales growth to fully feature the entire CE assortment of Bose products. Created and executed sales motivation contests to drive sell through during peak selling season.
Brian Surette (IP)'s Contact Information
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