Brian Chu

Assistant Manager Supply Chain @ Sony

About

Supply Chain Specialist with 14+ years of experience in demand forecasting within the retail industry. I have a proven ability to manage complex supply chain processes and work effectively with diverse teams and stakeholders to deliver impactful results. Driven by a passion for data analysis, I focus on using insights to inform business decisions and optimize operations. My expertise includes Demand Planning, Retail Planning, Inventory Control, and the S&OP process, with a strong ability to analyze product and market trends to develop realistic, actionable strategies. Experienced in navigating multicultural environments, I bring a global perspective to supply chain challenges, ensuring solutions are aligned with both business goals and local market needs.

Country

United Kingdom

City

London

Industry

Apparel & Fashion

Skill

Communication, Retail, Data Analysis, Supply Chain Management, Fashion, Forecasting, Inventory Management, Analytical Skills, Strategic Planning, E-Commerce, Demand Planning, Sales Plan, Microsoft Excel, Japanese Language Proficiency Test, S&OP implementation, Demand Forecasting, Inventory Planning, Demand Supply Planning, Open to Buy Management, Product Assortment Planning

Experience

Assistant Manager Supply Chain

Sony

2022-3 - Present · 4 yrs 7 mos

Weybridge, England, United Kingdom

Demand Planning Manager

VF Corporation

2016-3 - 2021-5 · 5 yrs 3 mos

Hong Kong SAR

Responsible for Demand Planning and Inventory Control of the Dickies brand in APAC with an annual revenue of USD$100M at the start and a CAGR of over 20% for the next five years. Major duties and achievements: - Managed demand and inventory planning for Dickies Asia, driving cross functional efforts to improve operation efficiencies - Led S&OP process to ensure consensus between business direction and operation goals - Drove OTB control and product launch phasing with Retail Buying team - Managed demand supply plan for key marketing events in E-Commerce channel - Led a team of 3 supply chain professionals in managing demand and inventory planning

Senior Supply Chain Planner

Christian Dior Far East Limited

2011-4 - 2016-2 · 4 yrs 11 mos

Hong Kong

Responsible for sales forecasting and store assortment planning for Women Leather Goods for a total of 79 stores among Asia Pacific Major duties and achievements: - Maintained the sales forecast process on Women Leather Goods product to ensure existing merchandising sales plan supports the financial sales achievement - Set up store clusters and align merchandising assortment with buyer to maximize inventory utilization - Managed the retail allocation planning to ensure smooth seasonal launch and store opening - Established the inter-country inventory transfer procedure, driving high transfer fulfilment