Brian Bailey, Ph.D.

Chief Executive Officer @ Big League Chew

About

I’m an entrepreneur, educator, and brand builder with experience spanning sports, education, licensing, media, and community-driven creative projects.I currently serve as CEO of Big League Chew Properties, where I help lead the growth and stewardship of one of the most iconic brands in sports culture through licensing, partnerships, storytelling, and new business development initiatives.I’m also the co-founder of CULLS Games, creator of the strategy game CULLS, which has been licensed by The Op/USAopoly for national retail distribution. Beyond physical products, I’m interested in building long-term ecosystems around games, community, and interactive experiences.Before moving fully into entrepreneurship, I built a career in education and leadership. I was the first in my family to attend college, played Division I baseball at Cornell University, earned a PhD from the University of Rochester, and taught at both Yale University and Nazareth University. I’ve also worked extensively in educational partnerships and evaluation systems through Transformative Learning Corporation and SuperEval.Throughout my career, I’ve been drawn to projects that combine creativity, strategy, learning, and culture — whether through brands, games, education, sports, media, or community initiatives.Outside of work, I’m passionate about the Adirondacks, baseball, basketball, music, film, travel, and the outdoors. I’m an Adirondack 46er and lifelong believer in the power of curiosity, play, and meaningful shared experiences.

Country

United States

City

Rochester

Industry

Food Production

Skill

Business Partner Support, Partner Relationship Management, Strategic Partnerships, Business Insights, Quantitative Research, Qualitative Research, Sales Processes, Leadership, Sales, Strategic Accounts, Product Demonstration, Exceeding Targets, Enterprise Accounts, Deal Closure, Customer Success, Customer Satisfaction, Complex Sales, Business-to-Business (B2B), Strategic Planning, Coaching & Mentoring

Experience

Chief Executive Officer

Big League Chew

2024-9 - Present · 2 yrs 1 mo

Rochester, New York Metropolitan Area

Co-Founder

Culls Games LLC

2024-5 - Present · 2 yrs 5 mos

Rochester, New York Metropolitan Area

Business Owner

Transformative Learning Corporation - SuperEval

2020-1 - Present · 6 yrs 9 mos

Chicago, Illinois, United States

• Managed business operations for Transformative Learning, the exclusive reseller for SuperEval, an online education platform. • Developed strategic partnerships with school districts to promote SuperEval and increase user adoption. • Implemented marketing campaigns to drive brand awareness and increase sales revenue.

Business Development Executive

Diamond Packaging

2015-4 - 2025-5 · 10 yrs 2 mos

Rochester, New York Area

• Developed and executed revenue growth strategies, enhancing relationships with national accounts to drive business initiatives. • Managed cross-functional teams to ensure seamless operations in prospecting, sales, pricing, manufacturing, and delivery. • Collaborated with senior management to implement innovative packaging solutions, achieving sustainability goals in consumer electronics and health & beauty sectors.

President Of The Board Of Directors

Trinity Irish Dance Company

2019-4 - 2021-8 · 2 yrs 5 mos

Greater Chicago Area

Co-Founder

Honest Folk

2015-11 - 2018-10 · 3 yrs

Rochester, New York Area

• Curated intimate concert experiences by booking national acts and local openers in Rochester, NY. • Managed event logistics, including space, sound, food, and drink arrangements. • Supported important causes and environmental initiatives through music events. • Developed strong organizational and communication skills in a startup environment.

Associate Professor and Director of the Center for Service Learning

Nazareth University

2009-8 - 2017-1 · 7 yrs 6 mos

Rochester, New York Area

• Taught diverse courses in the School of Education focusing on youth culture, media literacy, and reflective teaching. • Engaged students in critical examination of educational theories and practices. • Advised students, supervised teachers, collaborated with artists and community organizations, and conducted research.

Education

Cornell University

Botany/Plant Biology

1988 - 1992 · 4 yrs

Harvard Business School Executive Education

Corporate Social Responsibility: Strategies to Create Business and Social Value

2015 - 2015

This program is designed to help executives refocus corporate social responsibility and sustainability efforts in ways that benefit society and the business.