Brian Arnell

Global sales & growth specialist. International sales and growth partner to hair and beauty brands from start up to multinational ‘Award winning’ market leaders, across all channels, including Retail, Professional, Wholesale & Travel Retail Working closely with brands to fully understand their ethos and goals, in order to advise on all areas of brand development strategy, from brand positioning, pricing structures, POS, staffing and sales.

Focussed development of Global retail sales channels in the US, UK and Europe, from strategic planning, management, networking and implementation, to Brand portfolio management.

Led the UK launch and development of True North Cosmetics, a premium skincare range manufactured in Switzerland. Developed and implemented the use of the innovative 'My Skin Navigator' biometric skin analysis consultation system, driving significant sales growth for spa, salon, and retail partners. Focused on providing tailored skincare solutions through advanced technology and expert consultations.

Delivered exceptional sales growth and account management within the UK. Consistently exceeded targets, managing and developing key strategic accounts. Proven ability to build strong client relationships, implement effective sales strategies, and provide expert product training. Demonstrated leadership skills through team training and strategic planning.

Successfully launched a leading German beauty brand into the UK market. Built and led a high-performing sales team, generating significant new business and exceeding sales targets. Developed and executed comprehensive sales and marketing strategies, including product training and customer support. Demonstrated strong leadership and strategic planning skills.

Founded and operated three successful online dating platforms. Led all aspects of business operations including finance, marketing, and team management. Achieved rapid user growth and high customer retention through strategic planning and execution. Demonstrated strong entrepreneurial and leadership skills.

Achieved exceptional sales growth and account management on the South Coast. Consistently exceeded targets by developing existing accounts, reacquiring lapsed customers, and winning new business. Implemented effective sales strategies and provided expert product training. Demonstrated strong leadership and coaching skills by mentoring new team members.

Self-Employed Sales Agent, driving significant growth across the bathroom and construction sectors. Built a network of over 300 active accounts, including independent showrooms, major chains, and house builders. Secured lucrative deals through strategic negotiations at all levels, achieving an increase in turnover - from £490,000 to £4.8 million in 11 years. Independently managed eight manufacturing agencies with leading brands, exceeding sales targets and fostering strong relationships with national sales managers and managing directors. Demonstrated additional skills in design consultation, product sourcing, and marketing materials creation.