Brian Anderson

Director of Marketing for leading ammunition brands Federal, CCI, and Speer. Part of Vista Outdoor Inc.

Led all channel-marketing efforts for RFG Distributing, Animal Supply Company Central. Additionally, worked hand-in-hand supporting all sales initiatives. - Responsible for all channel-marketing efforts and working with department leads to define business strategy, drive growth and monitor deliverables to achieve sales plan metrics - Led and maintained 100 plus regional and national pet food and supply manufacturer relationships, working directly to execute their brand marketing plan to drive sales - Composed internal, external and cross-functional communication pieces - Oversaw and coordinated all direct to customer campaigns, including defining and creating stand-alone, in-store, direct mailer and digital promotions with the goal of driving retailer engagement and sales - Directly defined and managed all reporting and metrics tied to marketing and sales - Managed multiple budgets while staying within defined parameters - Managed development and production of RFG’s bi-monthly promotional publication, a direct driver to engage and increase sales with independent base of customers - Monitored market trends and competitive influence - Managed all pricing, discounts, product margin analysis and P & L - Managed all event activities along with the company’s website and e-commerce efforts

While at Tripp Marketing, I helped produce a cause marketing campaign for Ducks Unlimited and Federal Premium Ammunition. During this time, experience on behalf of clients included account assistance, account planning, ad planning, sponsorship outreach and public relations support for Federal Premium Ammunition.

Internship included account assistance, research and planning, broadcast promotions, market research and public relations support for clients Savvy Formal Wear, Anchor Block and Bemidji State University anti-gambiling campaign.