Bria Fox

PostCurious is an award-winning indie narrative puzzle game publisher with coverage from the LA Times, IGN, Ars Technica, and more, and a track record of record-breaking Kickstarters. As the company's first dedicated marketing hire, I own the full marketing function—strategy through execution—across every channel. Developing and producing on-brand content for social media, digital advertising, and web, including copy, product photography direction, and video Building, launching, and optimizing paid digital ad campaigns across advertising platforms, including campaign architecture, audience strategy, creative testing, and performance analysis Planning and managing the social media calendar across all platforms Writing and executing email marketing campaigns, including the monthly newsletter and segmented drip sequences Leading influencer and media outreach—identifying partners, managing relationships, and coordinating coverage Creating and maintaining press materials including media kits, press releases, and external communications Writing and updating website copy and product listings Developed the company's first comprehensive brand guide, SEO/AEO/GEO keyword framework, and paid social infrastructure from scratch

PHFM is a wholly owned subsidiary of Powerhouse, delivering nationwide facilities maintenance – interior and exterior services. - Brand Strategy: Directed the full launch of the PHFM brand—developing its messaging, visual identity, and online presence while aligning with Powerhouse’s overarching vision. Team Development: Recruit, interview, and train new marketing hires and interns, providing mentorship on campaign planning, content creation, and data-driven reporting. Sales Enablement: Created and maintain PHFM’s marketing and proposal toolkit, including RFP templates, one-pagers, and sales decks supporting multimillion-dollar pursuits. Digital Campaigns: Manage and analyze PHFM’s LinkedIn, Google Ads, email, and display campaigns using performance KPIs like CTR, ROAS, and engagement to guide optimization. Automation & CRM Management: Build Salesforce + Pardot workflows, lead scoring models, and reporting dashboards to improve conversion visibility and sales alignment. SEO & Web Optimization: Oversee ongoing SEO and content improvements across PowerhouseNow.com and PHFM’s service pages, expanding search visibility for national FM clients. Event & Trade Show Marketing: Lead creative production, messaging, and ROI tracking for national events and conferences across multiple service lines. My role sits at the intersection of strategy, creativity, and systems—combining digital performance insights with strong brand storytelling to help PHFM grow its reputation and reach across industries.

Strategic Marketing & Brand Growth - Lead marketing across Facilities Maintenance, Exterior Services, and Multi-Site Enhancement Services, positioning Powerhouse as a top national provider. - Align campaigns with executive vision, sales enablement, and market conditions to drive measurable ROI. Sales & Business Development Enablement - Develop RFPs, pitch decks, and sales collateral supporting multimillion-dollar pursuits. - Conduct market research, manage Salesforce/Pardot funnels, and build dynamic lead lists. Content Creation & Digital Campaigns - Manage organic/paid campaigns across LinkedIn, Google Ads, digital banners, and email marketing. - Write and optimize content (blogs, ads, emails, case studies) informed by KPIs (CTR, CPC, ROAS, engagement). - Mentor interns on ad copy, keyword strategy, and A/B testing to improve performance. Branding, Design & Events - Oversee sub-brand development, creating logos, pitch decks, storyboards, and trade show materials. - Plan national trade show presence, coordinating booths, presentations, and branded collateral to maximize ROI. - Manage Powerhouse’s online reputation through website SEO, content optimization, and Google review response. Technology, Automation & Reporting - Build Salesforce Account Engagement workflows, MQL→SQL lifecycle funnels, and automation rules. - Analyze and report on campaign performance across digital channels to guide sales and strategy. - Support redevelopment of Powerhouse’s custom software platform, by mapping UX, automation, and ERP integration needs.

Full-time Marketing Consultant for Polemos DAO (Decentralized Autonomous Organization) - Directed marketing operations to ensure efficient performance and high-quality content - Oversee day-to-day operations of marketing department - Developed department procedures, expectations, and documentation - Analyzed and realign target market based on MVP and fundraising timelines - Developed strategic marketing plans, budget, and calendar that achieve short and long-term goals - Met regularly with Advisors and VCs to ensure goals are consistently met through proper KPI tracking - Communicated and built relationships as point of contact with blockchain game and DeFi partners to plan co-marketing efforts as the Partnership Lead - Managed execution and success of partnership initiatives and events - Responsible for approving all marketing assets and branding execution: - Social media platforms, website, articles, virtual events, press releases, pitch decks, assets, etc. - Initiated new campaigns, experiments, and tactics based on effectiveness - Prioritized marketing team tasks based on requests from all departments - Maintained community presence to gain notability and trust - Developed product UI for GameFi Platform for consultant UX team - Built multi-touch campaign attribution and lead scoring models - Strategically brought PR in-house for targeted results and clear messaging to meet deadlines - Outlined long-term objectives with partners to generate community sharing - Created outbound strategies and marketing materials to attract collaborations - Performed quarterly reviews of established goals and execution results

- Create the winning pitch deck that named Stack Moxie the #1 Most Anticipated Salesforce AppExchange Solution during the Salesforce AppExchange Accelerate BUILD Cohort 12 - Video production for the Stack Moxie Product Hunt launch that was named the #5 Product of the day - Implemented marketing programs to support key objectives across multiple channels and customer segments - Evaluated the impact of marketing programs in achieving their stated objectives and provide recommendations for strategies to better reach our audiences - Collaborated with design team, internal stakeholders, and agencies and vendors - Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes - Partnered with sales to understand friction and objections in buying process to ensure marketing programs are effectively moving prospects through the funnel - Mobilizing our customer community driving advocacy, innovation and excellence - Writing content for and designing emails and landing pages - Project management

- Preparation of proposals, Statement of Qualifications (SOQ), and business development presentations - Develop and maintain marketing materials including resumes, project descriptions, brochures, PowerPoint presentations, email campaigns, social media ads, print materials, and conference materials - Oversee brand management by redesigning website UI to feature Shops at Clearfork video (co-filmed) - Manage social media accounts to showcase sponsored events, projects, employee achievements, etc. - Coordinate and photograph all development projects across Texas

• Generate prospects by creating graphics & content for emails, blog posts, social media, & white papers • Create automated email marketing & nurture campaigns through Pardot & Marketo • Host Facebook Live events to showcase LeadRival team and provide industry tips for clients • Prepare booth presentation and attend legal conferences across the country • Scheduling social media post and automate marketing emails to 16 practice areas • List building & management within Salesforce to create an automated sales funnel • Creating content for direct mail, email marketing, and fax • Building online courses, landing pages, and drip campaigns to gain prospects and educate clients

• Researching information on new leads/opportunities for the company • Maintain and set the schedule for the director of business • Providing assistance with client document creation and communication • Training with directors on sales and marketing • Graphic design projects for the company, assisting with website development and signage • Creating needed documents with updated logos and branding • Overseeing the input of clients/prospects into CRM system, while maintaining accuracy • Creating presentation materials, such as proposals, for directors • Handling all social media, both scheduling and posting, for company • Assisting with previous Office Manager duties, training new hires

• Exceeding sales goals of garage doors and additional accessories • Assisting the Operations Manager with daily tasks and organization • Answering a high volume of calls using a multi-line phone system • Assisting clients with scheduling appointments and verifying information • Verifying door orders and collecting secure deposits • Contacting customers to set up payment plans to avoid collections letters • Managing all of collections on a daily basis; handling bank disputes • Processing all credit card payments for customers and technicians • Operating the company’s merchant system, assisting with IT problems • Handling customer service calls with a professional manner