Bri Hensley, MBA

Expanded role when acquired by Vivamee Hospitality Built and led the resort’s marketing function, developing and executing an integrated marketing strategy spanning golf, lodging, dining, events and experiential offerings, which supported an average 25% revenue growth. Led high-level strategic planning across brand positioning, seasonal campaigns and market expansion initiatives to drive year-round revenue, resulting in 20% increased overall resort visibility, and up to 50% revenue YoY revenue growth. Owned full-funnel marketing strategy and execution across digital, email, web, social, SEO, paid media and on-property promotions, which generated 1,600 highly targeted leads and drove 5% increase in conversions. Developed and managed content strategy for resort experiences and storytelling, ensuring consistent brand voice across all guest touchpoints, producing increased highly targeted website traffic by 6.9% and social engagement by 27.5%. Created and implemented marketing analytics and reporting frameworks to track performance, ROI and guest behavior, using insights to inform strategic decisions, resulting in an average campaign ROI of 9:1. Built and led a high-performing marketing function by strategically leveraging freelance and outsourced partners while partnering cross-functionally with departmental leadership, to align initiatives with operational and revenue goals, driving stronger execution and brand consistency across the property. Managed all external brand presence, including a complete website redesign and maintenance, social platforms, email communications and media partnerships, strengthening market positioning within competitive markets, resulting in expanded audience reach by 349% Balanced executive-level strategy with hands-on execution, owning everything from long-term strategy planning to daily campaign management and operation, in a fast-paced resort environment, aligning campaigns with sales, golf operations and event teams.

- Develop and Execute comprehensive sales strategy to achieve revenue targets by identifying and pursuing new business opportunities and partnerships. - Oversee the planning and execution of events, including Queenstown Harbor marketing events, weddings, corporate and executive outings, lodging meals and other special occasions. - Lead, mentor, and inspire the events team by setting clear expectations and providing regular feedback to the events team and internal departments. - Develop and manage budgets for events ensuring financial targets are met and exceeded. - Develop and manage all social media lines related to the events department and event locations on site. - Coordinate with senior leadership team and consult on the expansion and growth of Queenstown Harbor. - Collaborate with internal departments to ensure successful event delivery and cohesive success of Queenstown Harbor.

- Plan and facilitate logistics for 60 tournaments annually, comprising of project management of contract negotiations and event logistics, through coordination and with internal staff, outside vendors, clients, and other industry contacts.

Financial liaison between staff, board of directors, and third-party accountant to ensure operational optimization on budget creation, budget approval, sales tracking, accountability, goals, and overall operational procedures. Create and execute marketing strategy for all company communications and events as branding specialist, focusing on social media, email communications, graphic design, and print priorities while being guiding aid to all other organization operations. Provide strategic direction and oversight of revenue cycle processes and outcomes, through overseeing billing and communications for revenue generation. Create and oversee SOPs for all operating procedures. Execute team development and training on company softwares, databases, operations.

Expand partnerships/sponsorships and strengthen vendor relationships while building connections with local government officials and business community, ultimately driving membership sales and stakeholder investments exceeding budget goals. Execute all Interim President duties while transitioning from a team of five, to one, with the onset of COVID-19 pandemic. Cultivate and execute a sales strategy to retain membership, attract new membership, and continually grow the financial investment of stakeholders through donation and sponsorship. Solely executed the pivoted operations of the Chamber with advisement from the board of directors, while keeping all operations effectively running in areas of event programming, logistics, and management. Solely directed communications and marketing, sales and revenue goals, and facility operations. Created impactful diversity program series, which generated revenue stream during COVID-19, that is still thriving and growing today. Lead 3 volunteer committees to build educational content for chamber members and community leaders through cross-functional leadership and delegation.

Managed event logistics for 40 events per year including program logistics and management, communications, and generated $200,000 sponsorship revenue per year in direct relation with sales team.

Named Top Event Planner for Best of Chapel Hill in 2022 and Top WeddingWire Vendor in 2021.

Consulting as the Executive Brand Manager, focusing on the CEO's digital presence strategy and thought-leadership positioning through social media, podcast strategy & process, and speaking engagement public relations

Lead end-to-end business operations for a newly launched golf school spanning target market of two counties among Fred Smith golf courses. Built and executed the go-to-market strategy, aligning branding, sales funnels, and customer acquisition from launch through growth phases Designed, developed, and maintained the company website, establishing a strong digital presence and lead-generation engine Managed ongoing digital marketing initiatives, content strategy, and brand positioning to drive enrollment and retention Oversaw sales operations, pricing strategy, and client conversion processes, directly impacting revenue growth Implemented scalable systems and workflows to support rapid growth in a startup environment Drove 300% year-over-year sales growth, transforming the golf school from launch to a high-performing operation

While working as the Youth Sports Director for the Poole Family YMCA and Johnston County YMCA, I also learned competent team leadership skills through Gallup Strengths Finder training and program management

Managed Full-Time position while studying for my MBA in Marketing

Managed 75+ employees, leading 30+ events per weekend as the events and in-house human resources manager, while also attending grad school full time

I had the opportunity to travel to Europe over the summer and was fortunate enough to work with Queenstown harbor upon my return in the customer service and events department, during their Fall tournament season.

Graduate Level Education

Undergraduate Education -- Transferred to Towson University

Dual enrollment during senior year of high school