Brett MacKinnon

Drove strategic integration and expansion of SportsEngine within NBC Sports Next, resulting in a platform serving over 45K business customers and 16M users. Led cross-functional teams to deliver innovative sports technology solutions that enhanced athlete, coach, player, and fan experiences. Instrumental in aligning SportsEngine's mission with NBC Sports Next's vision of making sports better.

Led all cross-department facets of SportsEngine, including strategic planning, product roadmap, pricing, procurement, and direct leadership of business development, sales, customer success, product and brand marketing. Expert in developing and executing comprehensive go-to-market strategies, fostering strong customer relationships, and delivering exceptional business results.

Spearheaded the development and execution of SportsEngine's sales and customer success strategy, successfully leading and mentoring a team of 225+ employees. Demonstrated expertise in driving revenue growth, enhancing customer satisfaction, and improving operations. Successfully led and transformed SportsEngine's sales function through a period of rapid growth and strategic acquisition by NBC Sports. Expertise in developing and executing sales strategies, recruiting, training, and coaching sales teams to exceed revenue targets. Proven ability to drive sales growth and customer satisfaction while fostering a high-performance culture.

Trained and mentored new employees in various aspects of business strategy, sales tactics, and processes. Developed, improved, and implemented sales strategies for new team members, which showed increases in revenue of 65%, during their first six months. Initiated and led all relationships with new clients while exceeding monthly KPIs. Managed wide range of client relationships working with C-level executives, HR professionals, and other hiring managers. This number exceeded 100 Minneapolis-based companies during my tenure.

Oversaw and maintained upwards of 50 clients during this time. Led organization in meeting / exceeding sales / placement quotas. This included monthly / quarterly billings ($25,000 / month), new client generation (4+), and job-order (15+) activity. Served as internal subject matter expert regarding candidate skill sets and how to best leverage those to our client base.