Brent Erickson

Tractics is a comprehensive construction management platform designed for heavy construction companies. With a focus on streamlining operations, enhancing communication, and improving project efficiency, Tractics empowers construction teams to tackle complex projects with ease.

Results-driven business development leader with a strategic approach to market penetration, sales specialization, and organizational growth. Adept at navigating evolving industries, leveraging deep market insights to drive revenue and expand client relationships. Adaptable leadership style, ensuring alignment with technological advancements and shifting business landscapes to effectively meet client and contractor needs. • Client & Market Strategy - Maintain strong relationships with top-tier clients, representing the top 15% of accounts in each market. Conduct quarterly business reviews, provide strategic sales support, and negotiate high-value deals. • Sales & Growth Execution - Partner with sales teams to expand service offerings, optimize deal structures, and identify new opportunities for revenue growth.

Led a team of 25 sales and recruitment professionals. Facilitated change across cultures, holding teams accountable and boosting morale through effective communications and mentoring. • Lowered attrition by 15% year-over-year with recruitment, hiring, development, and retention of a diverse workforce. • Generated revenue growth through B2B sales and engagement strategies

Promoted to lead business development and expansion activities for the Milwaukee area. Defined strategies to boost sales and referrals while creating world-class customer service standards. Cultivated new customer relationships, executed product roadmap development, and oversaw sales training. • Revitalized hiring, professional development, and employee retention strategies to lower attrition from 42% to 28% year-over-year, acting as a team player to inspire to work cross-functionally to solve complex problems. • Grew staff from 22 to 105, positioning the company for explosive growth

Initiated and forged lasting relationships with new and existing account holders, fostering customer success and growth consistently. Negotiated mutually beneficial contracts and determined account strategies in alignment with organizational objectives and initiatives. Communicated with customers to understand their needs and provide exceptional service. • Achieved first 100% Club Award in the Midwest region after taking over and transforming operations from a previously distressed team with emphasis on customer engagement, financial results, and business scaling. • Exceeded quota for 4 consecutive years through effective negotiation, risk mitigation, and customer advocacy.