Brenna Woodruff

• Lead execution of weekly CRM campaigns, aligning promotional strategy, segmentation, and customer experience with business goals. • Rebuilt and optimized the email marketing calendar to improve cross-functional visibility, workflow efficiency, and campaign alignment. • Established and implemented a standardized campaign naming convention to enhance historical reporting, A/B test tracking, and performance analysis. • Partner cross-functionally with creative, site, and analytics teams to define campaign requirements, linking strategy, and performance measurement. • Oversee end-to-end email production lifecycle within Bloomreach, including template customization, QA governance, segmentation validation, and deployment execution.

• Led strategic planning for weekly email campaigns, aligning with brand goals, seasonal themes, and performance insights. • Rebuilt the email marketing calendar to improve visibility, cross-functional collaboration, and workflow efficiency. • Launched a campaign naming convention that enhanced historical reporting, test tracking, and performance analysis.

• Managed coding, QA, deployment, and calendar planning for daily email sends. • Took ownership of weekly batch briefs and A/B test setup, and collaborated with analytics partners on performance reviews. • Managed and optimized automated lifecycle journeys, using performance analysis and experimentation to enhance engagement and retention outcomes.

• Managed daily email coding and deployment, including dynamic content setup and QA across browsers and devices. • Created and maintained email calendar, ensuring alignment with marketing campaigns and seasonal moments. • Built scalable email templates and implemented A/B tests to improve engagement and performance. • Assisted in transition to a new ESP platform and helped develop team-wide best practices for campaign execution.

• Redesigned and migrated company website from Dreamweaver to Wix for improved usability and maintenance • Managed website updates, product photography, and image editing to support customer engagement • Handled email communication and front office operations including reception, scheduling, invoicing, and payments • Maintained organized documentation and filing systems to support internal operations and customer service

• Executed seasonal floor sets and window displays per corporate visual standards • Partnered with Visual Lead on product placement, inventory flow, and promotions • Delivered styling support and product recommendations to enhance customer experience • Maintained store presentation, handled register transactions, and supported event setup