Brenna Beri

• Lead LinkedIn social media strategy, introducing innovative content formats that have boosted follower engagement and lead generation, significantly enhancing brand visibility • Drove demand generation by executing webinars and managing conference logistics, resulting in increased qualified leads and enhanced customer engagement • Facilitated cross-functional collaboration through effective project management, overseeing marketing and sales initiatives to ensure timely achievement of key milestones • Enhanced digital presence with Webflow website updates, A/B testing, HubSpot CRM management, and email campaigns, driving user engagement and actionable insights • Assisted the product marketing team by conducting in-depth industry intelligence efforts, equipping the sales team with easily accessible, actionable resources and industry news insights • Designed impactful visual content using Figma, integrating assets across the website and social media channels to reinforce brand identity and messaging

• Managed a team of 25 interns, overseeing SEO initiatives, brand management strategies, and social media marketing campaigns. • Collaborated with creative teams to design and produce high-impact marketing materials and collateral, ensuring alignment with brand objectives and marketing goals.

• Developed writing strategies for students who struggle with writers block in the pre-writing, drafting, and editing stages of the writing process

• Coached undergraduate, masters, and PhD students on all stages of the writing process (planning, drafting, and editing) • Assisted students with a wide range of written tasks, including crafting resumes, cover letters, personal statements, academic essays, research papers, and creative writing pieces • Provided students feedback on refining their topic ideas, organization of ideas, grammar, word choice for their papers • Helped students with various citation styles, such as MLA, APA, and Chicago

• Analyzed company’s sales data including industry intelligence, win/loss deals reporting, and lead conversions • Reported key findings in presentations to senior management and developed monthly decks to be presented to the board, giving recommendations to increase lead generation and conversion • Analyzed company’s marketing data including blog engagement, media exposure, LinkedIn advertisement metrics, and suggested modifications to increase website traffic • Introduced and led SEO activities using Semrush and HubSpot CRM by suggesting key word builds, recommending website format improvements, conducting competitive analyses, and writing email outreach to publishers to generate backlinks and improve company’s market visibility • Assisted the sales team with prospect outreach and initiated the construction of a sales playbook Supported with HubSpot migration through the development of website pages, forms, CTA’s, workflows, and lists

• Collaborated with the professor to set-up of the Canvas course, a digital home base for course content, assignments, and communication • Managed attendance tracking, participation tracking, student grouping, and communication with clients • Answered students’ questions about the course material and assignments

• Supported the team across a broad range of digital marketing activities, including content marketing, social media marketing, customer relationship management, marketing research, and mail marketing efforts • Engaged in social media marketing by designing and writing posts on Linkedin and suggested ideas to improve social media posts • Introduced a new social media format “Qymatix Science Insights” • Wrote and edited blog articles and LinkedIn posts • Performed a competitor analysis of similar B2B companies and suggested new ideas for the company to improve their marketing strategy • Conducted marketing research on Linkedin advertising, Google advertising as well as the interests of target group • Prepared reference reports for company’s customers and assisted in the preparation of an e-book on the topic of predictive sales analytics in wholesale • Developed workflow rules on Zoho CRM to classify hot leads based on a certain criterion that have the potential to become future contacts • Updated information for leads, contacts, and accounts in the CRM so that the data is up to date with the latest information

• Coordinated with operations team, finance team, and traders to execute a metallurgical coke deal between Evraz (seller) and Trafigura (buyer) • Learned about arbitration, shipping, chartering of vessel, force majeure, and incoterms in the contract • Discussed and negotiated the final conditions of the contract with Trafigura’s operations team in a conference call • Introduced the idea to standardize the contract through ERP system for deals in the future

Higher Level: English Language and Literature, Economics, Psychology Standard Level: Mathematics, Design Technology, Spanish

IB PYP, IB MYP, IB DP