
Brenna Courteau
Director of Product Marketing and Creative Services @ NYDJ Apparel, LLC
About
Strategic marketing and creative leader with 10+ years of experience building integrated go-to-market strategies, leading cross-functional marketing organizations, and driving customer engagement through brand, product, and lifecycle initiatives. My background spans product marketing, creative services, merchandising, customer lifecycle strategy, and operational leadership- giving me a uniquely holistic view of how brands connect product, storytelling, and customer experience to drive growth. I'm passionate about building modern marketing organizations that balance data, creativity, operational efficiency, and customer insight to create meaningful business impact.
United States
Los Angeles
Apparel & Fashion
Apparel, Marketing, Strategic Communications, Merchandising, Retail, Facebook, Social Media, Management, InDesign, Adobe Creative Suite, Fashion, Strategic Planning, Product Development, Marketing Strategy, E-commerce, Trend Analysis, Fashion Design, Sales, Styling, Visual Merchandising
Experience

Merchandiser
Drove the business by leading cross functional team towards goals: set line plan for designers and work to achieve aesthetic goals, work with production to achieve target costs, margins, and deliveries, partner with planning and allocations team to ensure proper inventory is bought and distributed to appropriate stores, and work with visual to ensure key programs and styles are featured in placement and marketing to drive sales Provided input in sales forecast and OTB discussions that review sales and inventory against financial goals; recommending changes to future buy quantities, deliveries, pricing or markdown strategies to achieve company goals Worked closely with designers and development in reviewing prototypes and submits for approval for all eight categories from design concept to production Participated in competitive analysis of direct competitors and evaluate product assortments, quality, pricing, merchandising strategies and business opportunities Managed, trained, and developed division’s Assistant Merchandiser and Merchandising Assistant through creating an on-boarding process, training program, and progress evaluations Managed all cross channel communication, ensuring that all cross functional partners are aware of strategies, shifts, and big ideas Presented at all milestone meetings; caters presentations for different audiences- Merchandising, Design, Production, Marketing, Leadership Created product knowledge documents to inform store associates and online consumers of key product details Executed all in-season management of promotions and markdowns Managed time and action calendar for assigned categories to meet all deadlines

Assistant Merchandiser
Greater Los Angeles Area
Created and maintained accurate assortment sheets and buy plans. Communicate changes to appropriate business partners on an on-going and timely basis Participated in weekly cross-functional and open issues meetings with production and design ensuring attention to detail throughout the entire product development cycle. Ensure timely recapping and updating as a result of weekly meeting Responsible for maintaining all promotional systems operations as well as updating all pricing strategies Worked as a liaison between cross-functional teams by developing and maintaining effective communications and relations with members of cross-functional teams Provided analysis to support the development of department seasonal strategies that meet financial targets Identified class/style opportunities and risks in season through analyzing sales performance and gathering market place information Provided support and compiled data for senior management line reviews Participated in competitive analysis of direct competitors and evaluate product assortments, quality, pricing, merchandising strategies and business opportunities Participated in building pre-line class plans that align with departmental and divisional strategies Created and communicated departmental pricing strategies that align with brand positioning

ECommerce Sample Coordinator
Greater Los Angeles Area
Coordinated samples for photo shoots as well as in-house and promotional functions Managed collecting and consolidating web product content to provide for E-Commerce Created cross-functional documents to drive accurate and timely deliverables Conducted meetings with cross-functional partners to ensure accuracy and timeliness of all product and deliverables Assisted merchants with daily tasks and meeting preparation Reviewed documents and systems to report seasonal updates to cross-functional teams Responsible for providing analysis of customer satisfaction reviews of company website and working with customer service representatives to resolve and address customer inquiries

Office Assistant
Shout Public Relations
Costa Mesa, CA
Managed all administrative duties within the office Assisted all account coordinators with public relations and marketing services Coordinated samples for editorial and promotional purposes Maintained social media networking for Shout Public Relations and clients
Brenna Courteau's Contact Information
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