Brenly Parker
Assistant Account Executive, Experiential Marketing and Alliances @ Team One
About
I am an Assistant Account Executive on the Lexus National Experiential Marketing & Alliances team at Team One contributing to projects across sports, culinary, hospitality, and health & wellness. This May, I graduated from the University of Wisconsin-Madison with a double major in Marketing and International Business and a certificate in Spanish. My past internship experiences include my positions as a Membership and Events Clerk at the L.A. Office in Spring 2025, Integrated Marketing Strategy Intern at Mattel for Summer 2024, and a Junior Media Planner at Team One for Summer 2023 working on the Tier 1 Lexus National Media Team. At Wisconsin, I was heavily involved in Women in Business and Alpha Phi. Internal motivation, diligence, and time management are some of my strong suits. I hope to connect with you soon!
United States
Los Angeles Metropolitan Area
Marketing & Advertising
Trend Analysis, Teamwork, Social Media Marketing, Presentation Skills, Microsoft Office, Time Management, Customer Experience, Customer Service, Event Planning, Leadership, Communication, Team Leadership, Spanish, Microsoft Excel, Social Media, Marketing
Experience

Mentor
•Selected to mentor a new member throughout the Fall 2024 semester, serving as a consistent point of contact and support. •Provided strategic guidance on course selection and addressed organizational inquiries to facilitate the mentee's academic and professional growth. •Actively participated in five structured events aimed at fostering strong mentor-mentee relationships and enhancing engagement within the organization.

Selected Member
•Awarded Most Valuable New Member for most events attended, ideas contributed, and time dedicated to the program •Attended 17 events including DEI, Professional Development, Community Involvement, Fundraising, Social, WIB Wednesday, and Member Relations events

Senior Vice President of Corporate Relations
•Coordinate and execute 6 corporate sponsored events partnering with US Bank, Enterprise, Plexus, Christensen Associates, Uline, and PwC •Oversee the VP Corporate Relations and two Trip Directors in planning the Fall 2023 trip to San Francisco, CA

Vice President Corporate Relations
•Supervise 2 Trip Directors in the process of organizing and executing a professional development trip to a selected destination in order to network with selected Fortune 500 companies •Collaborate with President and Senior Vice President Corporate Relations to promote organization sponsorship and arrange corporate speaker events •Oversee social media communication for all corporate events

Trip Director
•Plan and execute the professional development trip for fall 2022 to Seattle, WA. •Forged Relationships with Google, Amazon, Expedia, and Edelman to put on informational career exploration and networking events for Women in Business members to attend.

Mentorship Director
•Facilitate the internal and professional mentorship programs collaborating with WIB, GWIB and many business professionals from companies such as Google, Lululemon, Deloitte, and EY • Conduct interviews and select new members valuing diversity and new innovative perspectives •Plan 5+ events this semester to increase mentor/mentee relations such as the Mentorship Carnival, Speed Dating, Starbucks & Schedules, and the end of semester celebration

VP of Health, Wellness, and Accountability
•Facilitate and lead regular meetings of the Health, Wellness, & Accountability Department, attend all Executive meetings, and fulfill the duties of Chapter President if absent. •Assess all chapter events to evaluate safety and that the Policies & Procedures of the Alpha Phi International Fraternity, Inc., Standing Rules, and Chapter Bylaws are followed. •Member of the Executive Council, Judiciary Board, and the Program Council. •Educate the chapter regularly on each individual's role in maintaining health, wellness, and accountability in order to ensure that the chapter is functioning at its best. •Oversee the department budget, in conjunction with Health, Wellness, & Accountability Advisor.

Director of Internal Events
•Coordinate venues, transportation, and food for all internal events, and organize committees to ensure the success of events with 500+ people in attendance •Collaborate with the Executive Board to finalize the budget and other logistic aspects regarding each of the 4+ events including traveling to venues in advance to review and sign contracts

Membership and Events Clerk
•Assist in the comprehensive planning, logistical coordination, and on-site execution of the 2025 Marketing Partnerships Summit in Napa, CA •Develop and execute event marketing initiatives via LinkedIn and email, serve as the primary sponsor liaison, compile relevant content for the biweekly newsletter, and research and connect with new leads to enhance visibility, attendance, and engagement

Integrated Marketing Strategy & Operations Intern
El Segundo, California, United States
•Worked across multiple verticals such as Barbie, Hot Wheels, Monster High, and Fisher Price while rotating between 3 Teams (Strategy Development, Platform Operations, and Strategy Execution) to gain a comprehensive Youtube 360 •Completed 13+ different projects and presented to various cross-functional teams on topics such as competitive reports, industry research reports, platform 101, emerging digital platform analysis, competitive market insights, test & learns, data compilation/analysis, and a series postmortem •Networked at intern events and speaker sessions, competed in Toy Clash, and set up 45 coffee chats to build connections and explore career options •Led the marketing strategy build and ties back to audience insights for a capstone project in collaboration with one other intern proposing a content launch that supports 2 of Mattel’s brands, and was presented in front of 50+ attendees

Junior Media Planner
Los Angeles, California, United States
•Create a campaign to appeal to a younger demographic for presentation to the Tier 1 Lexus National Media Team •Assist team members with strategizing and evaluating media plan tactics and partners, vendor negotiation and relations, evaluating campaign metrics and reporting •Complete tasks related to billing, building slide decks, reviewing proposals, and administrative upkeep •Sit in on daily and weekly status and strategy meetings •Utilize various tools to report, analyze, and understand the fluctuating media landscape

Host and Barista
Martha's Hermosa Beach
Hermosa Beach
Over the summer I have started working as a host and barista working roughly 3-4 times per week. I will continue to work at Martha's when I am home from college on breaks and in future summers.

Retail Salesperson
Gum Tree
Hermosa Beach, California, United States
As an employee my goal is to create a warm and welcoming environment for customers by valuing their experience and providing stellar customer service. I worked 1-2 times per week.
Brenly Parker's Contact Information
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