brenden martin

People love great coffee but don’t always have time to wait in line. We’re bringing independent coffee under one app. In doing so, we empower every small business to compete against corporate chains to delight coffee lovers everywhere. Joe Coffee is simple, reliable, and doesn't cost anything extra to a coffee shop owner.

Web Development Worked as a front end software engineer concentrating on building new features for the marketing website, system administration site, HubSpot development, and building a custom calculator in Node.js, Express, and jQuery. Marketing Concentrated on building user content for our Offer Assist program including writing, designing and creating an eBook for first time home buyers. Scheduled social media postings, developed and optimized drip email campaigns and organized marketing strategies into an internal document to track performance. Client Relations Responsible for fostering new business selling the Faira services to home sellers and buyers in order to achieve and exceed monthly sales goals.

Clients: McKesson, Pearson, TechData, Enterprise Mobile Worked with key decision makers, customers and influencers to identify the feature set for a new product, analyzing technical specification requirements and business impact. Developed a custom grading system to vet potential technology providers and provide recommendation to client. Responsible for management and execution of marketing campaigns including content production and promotion, A/B testing, reporting, and analytics. Served as the liaison between clients, stakeholders and internal service delivery groups. Daily tasks included leading daily stand-up with clients and team leads, analyzing Saleforce.com reports and creating insights of report to clients, developing high-level marketing strategies, briefing development and design teams on upcoming projects and ensuring the product was moving forward within its respective sprint, and presenting marketing results and product releases to clients.

Built company from scratch to be one of the most used internet listing services in Texas for student housing. Took the company from concept, validated product, earned revenue, became fully-funded and partnered with one of the largest student housing companies in the United States. Day-to-day tasks included managing developer team, design team and marketing team in pushing the product forward that met business needs and the pain points of the users. Leading daily stand-up meetings and ensuring product milestones were aligned with marketing and sales efforts.

* Individually manage up to 13 campaigns simultaneously * Built campaigns in Atlas, traffic iFrames, and develop action tags and redirects for campaign launch * Act as media expert to identify and resolve any issues that may arise relating to all managed campaigns * Deliver bi-weekly status updates to Microsoft.com Account Executives regarding campaign performance * Analyze campaign performance and creative holistically to deliver informed recommendations to client for improved consumer engagement on Microsoft.com