brendan waycott

Instrumental in ensuring outstanding field execution across the Victorian and Tasmanian sales team. In this diverse role I am accountable for the delivery of our business unit financial objectives by working collaboratively and cross-functionally with all customer groups and brand marketing teams.

* Customer relationship management, developing  * and executing  * individual  * customer  * plans  * within  * Diageo’s  * trading  * framework.  * Delivered year on year volume and profit growth throughout a number of territories and key account groups.

In this role I was accountable for delivering sales growth across a $12M business unit. I delivered the strategic plan for the retail channel, primarily via Bunnings Warehouse and Bunnings Trade. I enjoyed collaborating with the Bunnings' Red Army at head office and in store, delivering category growth through excellent in-store execution.

* A  * strategic  * business  * partner  * support  * role  * working with  * a  * range  * of  * internal  * and  * external  * stakeholders,  * including  * consumer  * marketing,  * sales  * and  * key  * account customers. I  * consistently  * delivered  * efficient  * and  * effective  * execution  * of  * marketing  * activity  * that impacted  * the  * customer  * and  * consumer  * in  * store  * to  * drive  * sales  * and  * brand  * growth across Diageo's full suite of products. 

In this role I was accountable for sales value growth in events, sponsorship and the national caterers channel. I was responsible for the profitable development and execution of the Diageo Events and Sponsorship marketing strategy and consistently delivered double digit revenue and profit growth for 4 consecutive years. I also developed and implemented an engaging and diverse range of consumer activations and hospitality events to leverage major events and sports properties. I enjoyed successfully negotiating and securing national and state contracts and working in close partnership with the Diageo sales team and national marketing teams. Major events included the Australian Formula 1 Grand Prix, Australian Open, Victoria Racing Club Melbourne Cup Carnival, Big Day Out, Stereosonic and Future Entertainment music properties. Key sponsorship properties included Cricket Australia, Cricket Victoria, The Geelong AFL Football Club, Australian Rugby Union and Bundaberg Red Racing in the V8 Supercars.

* Secondment delivering  * Diageo's global  * sales  * capability  * program  * to  * the  * Diageo India  * sales  * force.  * nbsp * Tailored  * the  * global  * capability  * program  * to  * suit  * the  * Indian  * market.  * Four  * modules  * delivered:  * Structured  * Call  * 8  * Steps  * of  * the  * Call),  * Persuasive  * Sell,  * Negotiation  * Skills * nbsp * and  * Outlet  * and  * Consumer  * Segmentation.  * Delivered  * to  * Key  * Account  * Managers,  * Regional  * Business  * Managers  * and  * Customer  * Marketing  * in  * Mumbai,  * Bangalore  * and  * New  * Delhi. 

In this role I am accountable for bringing innovative first-to-world products in the Internet of Things (IOT). I am accountable for leading a diverse cross functional team to deliver commercial results. I am most proud of leading and delivering the project management and implementation of Victoria Bitter's most effective campaign activation with the Live Cricket Scoreboard for the Summer of Cricket in 2014/14. Won two global gold awards at the APMA Star Awards 2014 for Most Innovative Product and Best-Integrated Campaign. We build internet connect products that enhance the sport's fans experience. Keen to know more? Check out the video links below!

Bachelor of Arts (Television Production)