Brendan Jacobson

Builds and scales partner ecosystems that turn distributed channels into predictable acquisition and revenue engines for global platforms. Twenty years of partnership and business development leadership across advertising, commerce, and SaaS — with a track record of designing 0→1 programs, restructuring legacy alliances, and operating at the executive level on multi-year, multi-billion-dollar agreements.At TikTok, leads global ecosystem partnerships and built the company's Channel Sales program from inception — defining the operating model, GTM strategy, partner framework, and global staffing plan to accelerate SMB advertiser acquisition at scale. Portfolio spans Commerce, CRM, Campaign Management, Retail Media Networks, TikTok Shop, and the Marketing API surface, with native platform integrations unlocking incremental advertiser demand.Previously spent twelve years at Google in senior channel and partnership roles — owning the largest global Ads channel partner, leading native integrations, restructuring legacy agreements for material ROI improvement, and building the Healthcare channel program from the ground up. Earlier work included partnership strategy for a life sciences moonshot at X, and SVP-level partnership leadership at TapClicks, where the role included a strategic GCP alliance and the launch of the company's first partner marketplace.Known for bridging product, sales, finance, and legal to deliver durable, scalable growth — and for hiring partnership leaders who outlast the programs they were hired to build.Specialties: Partner Strategy · Channel Sales · Ecosystem Development · Go-to-Market · Platform Integrations · Scaled Acquisition · Product-Partner Roadmaps · Revenue Share & Incentive Models · AdTech · MarTech · Commerce · SaaS