brendan wu

Serving contemporary Asian cuisine. Sexy, sophisticated, fresh Asian...the food...not me!

* Common Ledger is a Fin Tech start up business based in Wellington. The core business provides "data plumbing" to enterprise business in the accounting and financial services sector. My responsibilities as CFO, COO and Head of Customer Success has ranged from customer management/success, providing subject matter expertise and building and developing the business across multiple areas such as sales, product development, customer support and success, finance. Key successes: * Building, re-building and growing the business for growth * Guiding a startup software business through the challenges of feasibility, product development, go to market and customer onboarding * Completing capital raising rounds * Developing and building teams across multiple areas * sales, product management, support, customer success and finance * Applying accounting expertise into the design of the product * Securing a leading NZ bank and a Top 5 accounting firm (140 offices across Australia) as customers * Growing a team from 4 to 13 * Solving lots and lots of problems, both simple and complex

* Implementing and execution of the NZ Post / Kiwibank Group Strategy for the Retail Transformation project Key successes: * Support the business in defining, testing and developing the future distribution strategy; * Development of Board papers to communicate the strategic story to senior members of the business * Developing regional strategies to determine the viability of the network deployment to meet customer, market and business objectives

Development of financial solutions for major outsourcing deals. Providing commercial support and implementing new processes and solutions internally and for external customers

* My role was responsible for managing the processes associated with converting and cascading Kiwibank’s overall strategy into detailed programmes, initiatives and plans to maximise the ability to achieve long term strategic objectives. Key successes: * Contribute to the Kiwibank 3 – 5 year Business planning processes at the Kiwibank corporate level, by working with the Finance team. This includes ensuring that the strategy is clearly articulated and directs the Finance Business Planning process. * Development of the distribution strategy * Development of whole of business financial model (P&L, Balance Sheet, Capital) incorporating individual business units to manage the strategic planning process * Developing short and medium-term strategy in a capital constrained environment * Understanding the complexities of the financial regulatory environment that impacts on a Bank’s operations * Reporting on developments in the market to ensure that targeted strategies and solutions are identified, and current strategies are kept up-to-date.